There is one common component that can make or break any negotiation–research and preparation.
有一项常见的内容可以成就或破坏任何谈判，那就是研究和准备。
It doesn't matter whether you're trying to make a convincing case for why you deserve a promotion, or whether you're trying to convince your boss that you need more resources to complete the project that they assigned to your team.
无论你是想要尝试说明自己为什么应该升职，或者试图说服老板你需要更多资源来完成他们分配给你团队的项目，研究和准备都至关重要。
It's the same in any situation where you need something from others, be it money or advice or something else.
不管你需要的是哪种形式的帮助，是金钱亦或是别人的指点，情况都是一样的。
For example, when you're asking something you want or need at work.
比如，当你在工作中想得到什么，或者需要什么，并试图去索要的时候。
When it comes to negotiating for resources–or even asking your boss for benefits like working remotely or flexible hours, remember to view the negotiation prep like putting together a proposal.
涉及到资源谈判，甚至向老板要求远程工作或灵活工作时间等好处时，请记得查看谈判准备工作，例如整理提议。
When you're preparing the proposal, you should present the benefits to the company the same way you'd make a case for the promotion.
当你准备提议时，你应该以与提出升职申请相同的方式向公司列举好处。
How much money will you save? How much more revenue will you bring? How will your productivity increase? How will this improve your company's reputation in the market?
你能节省多少开销？你能新增多少营收？你的生产力将如何提高？这将如何提高你们公司在市场上的声誉？
At the end of the day, negotiation is really about value creation and problem solving.
归根结底，谈判实际上在于创造价值和解决问题。