Duan Xiangqing, born in 1986, spent several years as a civil servant in the Quality and Technology Supervision Bureau in a city in eastern China's Shandong province.
段湘青，出生于1986年，曾在位于中国东部的山东省质量技术监督局做了几年公务员。
In 2015, Duan gave up her "gold rice bowl" of a government job and came instead to Rizhao, a seaside city in Shandong. She started her own business and has achieved great success by selling fried melon seeds online. Now, she is a star WeChat shop owner.
2015年，段湘青放弃了政府的“金饭碗”工作，来到山东海边城市日照市。随后她在日照开始创业，通过在网上销售油炸瓜子而大获成功。现在她已经成为一名微商达人了。

On the topic of her resignation, Duan says, "I firmly believed in the great potential of e-commerce and I wanted to run my own business. My WeChat online shop made a good profit by selling fried melon seeds, which gave me a great deal of confidence. So I decided to resign and focus all my energy on my shop."
提到辞去公务员工作，段湘青表示：“我特别相信电商的潜力，我想经营我自己的事业。我开的微店卖油炸瓜子盈利颇丰，这给了我很大的自信。所以我决定辞去工作，专心经营网店。”
Duan's online shop, named "Miss Qing," has indeed achieved an excellent sales performance since it started one year ago. Duan herself has become famous for being a WeChat shop owner with sales revenue of 50 million yuan in just four month.
段湘青的网店名叫“青姑娘”，自去年开张以来，确实取得了优异的销售业绩。段湘青自己则因为经营网店、仅在四个月内便盈利5000万元而备受关注。
Duan sees her online shop as a new kind online business, which emphasizes a very personal, individual buying experience. Making a friend after each deal is Duan's goal.
段湘青把她的网店看作一种新的电商形式，强调私有的、独特的购买体验。在每次交易结束之后，能够结交到新的朋友都是段湘青的目标。