马云引领中国富豪收购波尔多酒庄
日期:2016-04-16 15:10

(单词翻译:单击)

Asked once about how he became China's richest businessman, Jack Ma said the secret to success was investing in young and up-and-coming ventures.
曾有人问马云,他是如何成为中国最富有的商人的。马云回答说,成功的秘诀在于投资年轻的以及成长中的企业。
However, the billionaire web tycoon also has a soft spot for the old and venerated - at least when it comes to fine wine.
不过,这名身价亿万的互联网大亨也对历史悠久和尊贵的东西情有独钟。至少对于上好的葡萄酒是这样的。
In a move that France hopes will reverse a slide in the fortunes of its top winemaking area, Mr Ma is leading a massive Chinese scramble to buy up dozens of high-end chateaux to satisfy his country's growing thirst for top vintages.
近日,马云率领着一支庞大的中国队伍投资了高端的波尔多产区,以满足中国对顶级葡萄酒与日俱增的渴求,这一举动也迎合了法国计划挽回顶级酿酒区走下坡路现状的希望。

马云引领中国富豪收购波尔多酒庄

Far from simply snapping up a few crates of Chateau Lafite Rothschild at 20,000 pound a bottle, Mr Ma shelled out 12m pound last month for the Chateau de Sours, an elegant 16th century estate in Entre-Deux-Mers.
不仅仅是以2万英镑一瓶的价格抢购几箱拉菲庄园的名酒而已,马云还在上个月以1200万英镑的价格买下了地处两河流域的十六世纪建造的萨尔斯城堡。
What is more, on his recent visit to France, he also brought along a few wine-drinking billionaire chums, who between them now plan to buy up at least 30 more of the region's wine houses.
更重要的是,在他最近访问法国的行程中,他还带了几个爱喝葡萄酒的亿万富翁朋友,他们现在计划购买至少该地区30座以上的葡萄酒庄园。
The deals could not come at a better time for Bordeaux's wine makers, who saw sales slide by 17 per cent in Europe last year, and who are facing competition from cheaper - but equally delectable - New World rivals in California and Australia.
这些交易对波尔多的酒商来说是一个千载难逢的机遇。因为酒商们去年在欧洲的销售量下滑了17%,他们面临着来自新世界产地--如加利福利亚和澳大利亚--的更便宜但品质同样上佳的葡萄酒的竞争。
For with wine still very much a status drink in newly-wealthy China, a bottle of top-end Bordeaux is likely to go down far better at a rich guest's dinner table than a more competitively priced Chilean from Tesco's - even if the taste difference is not that much.
葡萄酒在富裕的新中国仍然是一个象征地位的饮品,一瓶顶级波尔多葡萄酒对于奢华的宴会来说,可比在乐购超市买来的一瓶价格实惠的智利酒要尊贵得多,虽然它们口味也相差无几。
"The number of Chinese who can afford to buy imported wine at say a Euro 28 per bottle has actually doubled in the past three years from 17 to 38 million," said Suzanne Mustacich, author of the book Thirsty Dragon: China's Lust for Bordeaux.
“在中国,购买28英镑一瓶的进口葡萄酒的人数在过去三年已经从1700万人增长到3800万人,翻了一倍还多,”讲述中国对波尔多葡萄酒情有独钟的一本名为《渴望之龙》的书籍作者苏珊娜·玛斯塔希说。
Speaking of the chateaux purchases, she added: "They're protecting their money, they see it as a safe bet and they want a beautiful building, a slice of history. It's a great bling purchase for them."
而提到对酒庄的收购,她表示:“这是保护财产的一种做法,他们认为这是一个安全的赌注,他们想要一座漂亮的建筑,想要一片历史的痕迹。这对于他们来说是一项巨大的购买奢侈品的行为。”

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重点单词
  • thirstyadj. 口渴的,渴望的
  • massiveadj. 巨大的,大规模的,大量的,大范围的
  • slidevi. 滑,滑动,滑入,悄悄地溜走 vt. 使滑动 n.
  • elegantadj. 优雅的,精美的,俊美的
  • slicen. 薄片,切片 vt. 切成薄片,削
  • purchasevt. 买,购买 n. 购买,购买的物品 n. 支
  • statusn. 地位,身份,情形,状况
  • estaten. 财产,房地产,状态,遗产
  • reversen. 相反,背面,失败,倒档 adj. 反面的,相反的,
  • competitionn. 比赛,竞争,竞赛