Hashtagging the hottest trends
CNN's Atika Shubert takes a look at the explosion of social media during London Fashion Week.

From New York to London, Milan to Paris, the Tweeters, Instagramers and Facebookers are strutting the latest trends. Designers in London broadcasted live cat-walks presenting digital schedules and even held a live Q&A session on Tweeter.
Hi, I'm Daisy and I'm here to answer all of your London Fashion Week questions.
According to the Britain Fashion Council, the hashtag LFW has had almost 300,000 mentions with more than 80,000 Instagram posts.
It's a lot to do with the changes within the cat-walk show. So previously, it was a very exclusive experience, you know. You have to get a ticket. You have to be invited to TV shows. Now with social media, it's very inclusive, you know. You can watch a show live stream straight through your computer. You can still see behind the scene-shots. You can see the cat-walk show happening as it airs through things like Instagram, or even through tweeterfeeds as well.
At Paris Fashion Week, Chanel's Karl Lagerfeld turned his cat-walk into a supermarket. The brand's Youtube post wrapped up 73000 hits in 48 hours. What do the numbers really mean?
I think people can be quite careful by who they are following, you know. You can have maybe additional 50 followers one week. And then suddenly that number was also depleted. So it's about the quality of the content, not what speaks out the loudest. I think all with these show technologies, it makes things a lot more inclusive. Everyone gets a voice. But it's the quality of the voice which will then soon to stand the test of time.
So whether you're a blogger, an Instagramer or just a fashion forward, staying connected to your favorite and most popular voices and fashion will keep you ahead of the trends.
Atika Shubert, CNN, London.