Iconic 'Got Milk?' slogan gets replaced
The iconic tagline behind the milk industry, "Got Milk?," has been replaced with "Milk Life" in hopes of higher sales.

-Well, you know, you have to change it, because it's all about rebranding. And then you have milk sales suddenly declining, but they had to come up with something new. But it's crazy to think that these two words Got Milk could have got such an impact on American pop culture. Obviously, we all remember those ads, beautiful women back in the early 90s, wear the milk mustaches around their lips. N* being one of them. Also David Beckham, he was pictured as well. We also had Alten John. With that types of celebrites that was used very widely. Harrison Ford was included, too, Murande Lamber. But the idea of the campaign was really to push people, Hey, listen, you know, successful cool people, celebrities are drinking milk. You should, too. But as I mentioned milk sales is steadily declining, so the ads come up with something new. The new campaign is referred to Milk Life. So it's less focused on celebrities, more on the nutritional content, focusing on the protein of the milk, less about the celebrities. The idea is that really will help the milk sales pick up.
-Wait, you said Milk Life? Like a life? Milk Life.
-Milk Life, OK. That's it. Milk Life.
-OK, I'm just meritting, meritting on it. See, if I like it. As we talk milk, I know prices of milk going up across the country.
-Yeah, exactlly, let me just show you what the milk prices are right now. They currently stand at 3 dollars and 55 cents a gallon. They've been spiking steadily since back in September when they were 3 dollars and 42 cents a gallon. So a couple of factors are going to this. First of all, the demand. As people make more money, they tend to spend more in the grocery store. And obviously, demand tends to push the prices up, but also another factor that's kind of link to demand as well. It's really exports. Milk, more and more milk is being exported. More and more dairy products are being exported. Exports are all-time high. That is actually, ovbiously affecting demand, which pushes prices high again. And then there's a wild cause, with the draught in California. Obviously, the cows need water and pasture. Obviously, we have a draught, and that might actually impact milk prices later down the line.