(单词翻译:单击)
Almost all companies recognize the importance of innovation today.
如今,几乎所有的公司都知道创新的重要性,
But not many are able to integrate innovation into their business.
但是真正能够将创新融入到其业务当中的却不多 。
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents.
《上海日报》的一篇评论文章指出,发明并不简单的是一摞摞的文件 。
It is something more practical.
而是实际的东西 。
The article says many people tend to assume that innovation just means creating something new,but actually it's more than that.
文章中说到,很多人认为发明就是创造出新的东西,但事实上不止如此 。
It's an attitude of doing things.
它还代表了一种做事的方式 。
A company should find ways to innovate not just in products but also in functions, business models and processes.
一个公司要寻求的不仅仅是产品创新,还应寻求运营、商业模式和流程方面的创新 。
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.
文章还引用了宝洁公司为例,称真正有创新精神的公司应该发展创新文化,并以其作为成功的主要工具 。
Procter & Gamble has a "Corporate Innovation Fund" which offers big rewards for high-risk ideas that succeed.
宝洁公司有一个“企业创新基金”,该基金用于奖励获得成功的大胆创意 。
It also has a special innovation facility for its employees.
该公司还有专门的员工创新基地 。
Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead.
有时候员工几个星期不去公司上班,而是在创新基地一起互动交流 。
In conclusion, the article says innovative ideas alone do not ensure success.
归结起来,这篇文章表达的意思是创新的想法未必意味着成功 。
It's pointless unless there is repeatable process in place to turn inspiration into financial performance.
如果不能将灵感通过某个过程转化为财务收益,所有的想法都是徒劳 。
Questions 5 and 7 are based on the news report you have just heard.
请根据你刚刚听到的新闻报道回答第5-7题 。
5. What is the problem with many companies according to the news report?
新闻报道中指出很多公司的问题是什么?
6. What do many people tend to think of innovation?
多数人对创新的理解是什么?
7. What does the company Procter & Gamble owe its success to?
宝洁公司的成功归功于什么?
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