benefit v. 有益于，得益;n. ①益处，好处 ②救济金
　　例：This project is of great benefit to everyone. 这项工程对每个人都大有好处。Are you entitled to unemployment benefit? 你有资格领取失业救济金吗?搭配：benefit from从……中受益：I have benefited a lot from extensive reading. 泛读令我受益匪浅。for the benefit of 为了(……的好处)：Parents are always thinking for the benefit of their children. 父母总是为孩子着想。拓展：beneficial a. 有益的，受益的
　　听力扩展：
　　A: I really like what you have, but the price for this product is much higher than we expected. I　m absolutely not a buyer at that price.
　　B: I know it is not the cheapest on the market. But if you take the quality factor into consideration, you will find your company will benefit in the long term. This device is built in with the most advanced technology. Every aspect has reached the international standard.
　　A: Err, well, I can’t decide right now. Do you mind if I have a small internal discussion on this first? I will tell you our decision this afternoon.
　　A：我真的很喜欢你们的产品，但是价格比我们想象的要高，我无法接受这个价格。
　　B：我知道我们的产品不是市场上最便宜的，但是从产品质量的角度考虑，从长远观点来看贵公司定会受益。我们使用了最先进的技术，各方面都达到了国际标准。
　　A：嗯，我现在不能决定，我先内部讨论一下你不介意吧?今天下午告诉你我们的决定。

　　brand n. 牌子，类型;v. 打烙印，铭记
　　例：She’s gone over to a milder brand of cigarettes. 她已改抽另一牌子、味道较淡的香烟。These frightful experiences are branded on his memory. 这些可怕的经历深深地印入他的记忆。搭配：brand new 全新的，崭新的：This is a brand new computer. 这是一台全新的计算机。brand sb. as sth. 丑化，败坏名声：They were branded as liars and cheats. 他们被说成是说谎者和骗子。brander n. 打烙印的人
　　听力扩展：
　　A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.
　　B: That sounds like a really clever marketing strategy.
　　A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.
　　B: I think our main strength is with young consumers.
　　A：我觉得这主意不错。价格在市场上是个重要的变量，所以我们可以利用价格建立顾客基数。如果顾客被我们的低价位所吸引，他们就会购买我们的牌子，并成为我们忠实的消费者。日后，创下销售纪录、打下良好的顾客基础之后，再提高价格。
　　B：听起来真是个聪明的销售策略。
　　A：这是个充满竞争的市场。必须想出几个聪明的办法来保持我们的领先地位。
　　B：我认为我们的优势在于产品能吸引年轻顾客。【注】variable n. 变数

　　community n. 社区，团体
　　例：His wife has become a woman of some standing in the community. 他的妻子在社区中颇有地位。The money will go to finance a new community centre. 这些钱将用来资助新社区中心。
　　听力扩展：
　　A: Would you like to join the Volunteers’League?
　　B: Do you think I’m crazy? I just quit the Student Council. I don’t want to be so busy. I gave up a good chance of getting scholarships for that。
　　A: Joining the Volunteers’League won’t take you much time. It only has activities on the weekends. Come on, you won’t regret about joining this club. It’s different from other student clubs or unions.
　　B: What’s the difference?
　　A: We can do something for the community in Beijing. Isn’t that special? You can also learn a lot in the Volunteers’League. You will have a chance to learn how to communicate, how to arrange an activity and how to cooperate with your group members.
　　B: Oh, it means that I will have a good chance to practice my Chinese. You win. Just tell me how to get enrolled for that club.
　　A：你想参加志愿者联盟吗?
　　B：你觉得我疯了吗?我刚从学生会退出来，我可不想那么忙了，我已经因为学生会的事儿放弃了获奖学金的大好机会了。
　　A：加入志愿者联盟不会占用你太多时间的，只是在周末有活动。来吧，参加这个社团你不会后悔的。同其他的学生社团或协会不一样。
　　B：有什么不一样啊?
　　A：我们可以为北京的社区做一些事情。是不是很特别?同时你也可以学到很多东西。你将有机会学习怎样交流，怎样组织安排活动，以及怎样和队友们合作。
　　B：哦，这就意味着我有机会练习汉语了。你把我说服了，告诉我怎么参加吧。

　　competition n. ①比赛 ②竞争
　　例：Because there is so much unemployment, the competition for jobs is fierce. 由于失业人数过多，职业竞争十分激烈。搭配：in competition with 和……竞争：We are in competition with 4 other companies for the contract. 我们在与其他四家公司竞争这项合同。拓展：compete v. 竞争
　　听力扩展：Once upon a time, there was a crowd of frogs which were going to have a climbing competition, and the destination of which being the top of an extraordinarily high steel tower. A host of frogs were surrounding the steel tower, watching the competition and cheering for the competitors. At the beginning of the competition, frankly speaking, nearly no audience frogs believed that these little frogs could arrive at the top. They were talking about like this, “It is too difficult to reach the top! They surely can not arrive at the top! They can not be successful, because the tower is too high to climb!” After receiving those messages, frogs began to lose heart from one to another, and only a few passionate frogs were still climbing. However, the audience frogs still kept shouting, “It is too difficult and no one could reach the top!” More and more frogs became tired and quitted from the competition. Nonetheless, there was a frog still climbing higher and higher, which had no sense of giving up. It tried very hard and finally became the only winner who arrived at the top. One frog ran to ask the winner where the strength came from during the whole competition. He then finally found out that this frog was totally a deaf!从前，有一群青蛙，组织了一场攀爬比赛，比赛的终点是一座非常高的铁塔的塔尖。一大群青蛙围着铁塔看比赛，给他们加油。比赛开始了，老实说，群蛙中没有谁相信这些小小的青蛙会到达塔顶，他们都在议论：“这太难了!他们肯定到不了塔顶!他们绝不可能成功的，塔太高了!”听到这些，一只又一只的青蛙开始泄气了，只有情绪高涨的几只还在往上爬。群蛙继续喊着：“这太难了!没有谁能爬上顶的!”越来越多的青蛙累坏了，退出了比赛。但有一只却越爬越高，一点没有放弃的意思。最后，它费了很大的劲，终于成为唯一一只到达塔顶的胜利者。一只青蛙跑上前去问胜利者它哪来那么大的力气跑完全程。结果发现这只青蛙是个聋子!【注】extraordinarily ad. 非常地;frankly speaking 老实说