如何写商业计划书(确定目标)
日期:2011-09-15 09:52

(单词翻译:单击)

  企业目标是企业使命和指导方针的具体化和数量化,它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长,一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。
  企业的基本目标,例如:
  The primary objectives of our organization are to:
  A
  B
  C
  投资收益率(ROI),例如:
  Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.
  财务目标,例如:

Last Year This Year Next Year

  Sales
  $ Volume
  Unit Volume
  % Increase/Decrease
  Share of Market
  Gross Profit
  Manufacturing
  Fully Burdened
  Marketing Expenses
  Advertising
  Sales Promotion
  Trade Allowances
  Other
  欲计将来增长、改进的目标,例如:
  Other objectives we have set for ourselves include XXX.
  We expect to replace (competitive/existing products or services) by XXX% by 20XX.
  We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.
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重点单词
  • replacevt. 取代,更换,将物品放回原处
  • promotionn. 晋升,促进,提升
  • primaryadj. 主要的,初期的,根本的,初等教育的 n. 最主
  • competitiveadj. 竞争的,比赛的