(单词翻译:单击)
中英文本
The Ice Co is not only dominant in its own marketplace. As a supplier of a perishable good to major retailers, it is evaluated alongside – and frequently outperforms – some of the UK's most dynamic food and drink brands. Indeed, it recently beat out enterprises such as the "100% plant-based" food company Fullgreen and the premium bar-snack provider Made For Drink to land SME brand of the year at the prestigious Grocer Gold Awards. Those companies, just like former winners Fever-Tree, have something that can be evaluated relative to the competition, whether it be superior flavour, a distinctive brand personality or a clearly identifiable ethical stance.
The Ice Co公司不仅在自己的市场上居于主导地位,作为大型零售商的易腐商品供应商,它还和英国的一些发展势力较猛的食品饮料品牌平起平坐,而且频繁超越它们
Ice, though, has no rough edges on which a consumer's imagination can find purchase. "Chaste as ice," Shakespeare wrote. "The simplest solid thing you can buy in the supermarket," noted a modern historian of the subject. Ice is perhaps the most purely fungible product any of us will ever buy: if it's clear, fits into a glass, and is solid at the freezing point of water, it has fulfilled the only meaningful criteria that most end users will ever care about.
不过,冰块并没有什么特别之处能够激发消费者的想象力找到买点
And so, as much as the Ice Co's success is a result of technological innovation, and of shrewdly moving in step with evolving tastes, it is also a story of near-constant struggle, as generations of icemen and icewomen have sought out ways to sell people something that has only ever been, and will only ever be, frozen water. That The Ice Co has done it on such a large scale is doubly remarkable: ice is not just featureless, it is also evanescent. How do you build an empire out of something born to melt?
所以,the Ice Co公司的成功是技术创新的结果,是精明地跟上不断变化的消费口味的结果
Kept below zero, ice is rock-hard, unchanging. Once it reaches its melting point, though, in a textbook example of entropy, its molecules start to agitate and chafe within their crystalline lattice, until they finally slip their hydrogen bonds and become what ice unfailingly returns to: a puddle of water.
冰在零度以下十分坚硬且姿态不变
For centuries, the history of ice was really just the history of attempting to postpone the inevitable. The enterprising hacked the stuff from icebergs and lakes and mountaintops; they transported it at no little personal risk to the houses of the rich, who constructed ice houses and ice safes in which to hoard their treasure.
几个世纪以来,冰的历史其实就是试图将必定发生的事情延后的历史
The economics of transporting something very heavy and highly perishable meant that ice long remained an unattainable luxury for all but the most wealthy. Ancient potentates flaunted ice as a status symbol: in China, during the Eastern Chou dynasty, an "ice-service" detail of 94 people was kept on hand to handle any ice-related business that may occur, from chilling beverages to chilling corpses. Pliny ascribes to the Emperor Nero the invention of the ice bucket, as a method of cooling wine without diluting it with ice that had been stored in pungent straw and cloth. In 17th-century Florence, the Medici family would host elaborate feasts featuring tabletop mountain ranges sculpted from ice (they also acted as patrons to the polymath Bernardo Buontalenti, the pioneer of modern-day ice-cream).
冰块因为又重又极易融化,运输成本高,所以长期以来除了最富有的人之外,冰块对于其他人来说都是难以企及的奢侈品
词语解释
1.technological innovation 技术革新
In the 21st century the nature of work has predominantly moved from being manual labour and manufacturing to service economy based upon technological innovation.
在21世纪,工作的性质已主要从体力劳动和制造业转移到以技术创新为基础的服务经济
2.in step with 与……保持一致
In the West, the march of obesity is in step with other social developments.
在西方,肥胖的发展和其他社会的发展是同步的
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