中英文本

Jesse Boot was steeped in a culture that expected much more of its leading businessmen.
杰西·布特浸透在一种文化中，这种文化对它的主要商人期望更多+VmTq4sRU9|Vsz8@KvE。
In 1919, in the first issue of the company newsletter, the Beacon, Boot wrote to his staff:
1919年，在公司第一期通讯《灯塔》中，布特给他的员工写道：
“Fellowship in recreation, fellowship in ideals, common hope, common sympathies,
“休闲的伙伴关系，理想的伙伴关系，共同的希望，共同的同情，
and common humanity bind us together; and whatever fosters this happy union is valuable.”
共同的人性将我们团结在一起；任何能促进这一幸福结合的东西都是有价值的d7tQNQQx4Rj|tFQTJ,rk。”
Today we know to smile at this as paternalism.
今天，我们知道这是一种家长式的管理方式n=yW3gmxVi。
Yet we have no popular term to describe the worldview of business leaders such as Pessina.
然而，我们没有一个流行的词汇来描述像佩西纳这样的商业领袖的世界观!Livi(#lG3i)I(I8。
A Yiddish joke has it that to a worm in horseradish the whole world is horseradish.
意第绪语中有个笑话说，对于辣根中的虫子来说，整个世界都是辣根[r+dns[qJdYkvq3;Ixf。
When it comes to the culture of modern business, we are that worm.
当涉及到现代商业文化时，我们就是那条虫子gA_jT!!Hq(uggn。
You hear it when the BBC and the press treat the economy as it were merely a synonym for business – and business as if it were just a synonym for finance.
当BBC和媒体把经济仅仅当作商业的同义词时，你会听到这种说法，而商业似乎仅仅是金融的同义词EPl%eyJz%)B!x)。
You hear it when the term “entrepreneur” is applied to a carpetbagger with a good PR,
当你听到“企业家”这个词被用来形容一个有着良好公关的冒险家时，
or when chief executives defend corporate tax-dodging as being their duty to shareholders.
或者首席执行官们辩解说，公司逃税是他们对股东应尽的责任%7yWp8E7O%=,2cmwQ]RB。

Jesse Boot reminds us that this was not always so.
杰西·布特提醒我们，情况并非一直如此61G)[;Ro*P。
He would surely have recognised some of himself in Stefano Pessina: the wheeler-dealing, the gusto for marketing, the tireless expansionism. Jesse Boot was steeped in a culture that expected much more of its leading businessmen.
他肯定会在斯蒂法诺·佩希纳身上看到一些自己的影子：精明的手腕，对营销的热情，不知疲倦的扩张主义+4%iappZ0kY。但是布特浸透在一种文化中，这种文化对它的主要商人期望更多w1H4_eE.kFF。
The point about Pessina is not that he is uniquely bad, but that he operates in a milieu that asks so little of its capitalists – even when they are reliant on public money.
佩西纳的问题不在于他的坏是独一无二的，而在于他所处的环境对资本家要求甚少——甚至在他们依赖公共资金时也是如此vD!Tqw@jzMC。

词语解释

1.When it comes to当提到

When it comes to music, I'm a complete ignoramus.
说到音乐，我完全是个门外汉]!q235cz6TC,(;;9。

2.reliant on依赖

These people are not wholly reliant on Western charity.
这些人并非完全依赖西方的施舍Dh*|.HmvpG^_,w%。

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