In the 1950s, wearing denim made you a rebel without a cause.

在20世纪50年代，穿一身牛仔布你立刻就会被当成异类#[XeRM*j7~y;~iC)jr。

And mainstream acceptance lagged until one of the world's most famous crooners challenged the status quo.

主流社会对这种布料的接受度一直比较落后，直到……一位世界著名的歌手对现状说了“不”&3j2@d7tX3aI&2m1S)。

In 1951, American singer Bing Crosby tried to check into a swanky Canadian hotel.

1951年，美国歌手宾·克罗斯比试图入住一家豪华的加拿大酒店_|Or+vJwk#X4P~nQJAX。

Like many entertainers of the day, he was decked head to toe in denim so the hotel tried to turn him away.

和当时的许多艺人一样，他从头到脚的打扮都是牛仔布，所以，他就被酒店拒绝了e~4XN51OX)CP^8|ZDGbX。

"You don't belong here."

“这儿不是你呆的地儿)!=Q5MfFp9U7b。”

Luckily, a bellhop recognized him. "Hey that's Bing Crosby."

好在，一个服务员认出了他Tfyn_o~I0(E)r2。“哎，这不是宾·克罗斯比嘛6r[*mG_(Vy。”

And the singer checked in.

这名歌手才顺利地办到了入住手续#0k=H+a|h4l。

Word of this denim dilemma in Canada got back to Levi's.

有关牛仔布在加拿大碰壁的这一消息被（美国）国内的李维斯（品牌）听到了Lv&7ke8ljyb8VR.JtxXd。

"Uh-huh, uh-huh, done."

“嗯，嗯，搞定,95_i20mm9*R-+]。”

So the company sprang into action.

说干就干2csznzb=yUp。

They developed a custom denim jacket for Bing Crosby.

他们立马为宾·克罗斯比量身定做了一件牛仔外套yCsxKxp#yz6UH+rB&jK。

It was decorated with Levi's signature red tags and a large leather patch labeling the denim as a tuxedo.

外套上还绣了李维斯标志性的红标和一块巨大的皮标，称这种牛仔布为礼服特供w_nTsyP~0-MIw==;sk!。

Crosby rocked the new look, and from that moment forward denim fashion was never the same again.

克罗斯比的新造型引起了极大的轰动，牛仔时尚也是从那一刻起走上了扬眉吐气，今非昔比的道路U&BhZ#TM3jAycX9EcY。