Soccer is the most popular sport in the world.
足球是世界上最受欢迎的运动r|+Q@AG@f_1upWE*.C。
And for soccer fans there's a collectible item that's taking their world by storm,
而对于足球迷来说，有一款收藏风靡了他们的整个圈子，
the Panini Soccer Sticker Album that comes out every four years.
那就是每四年推出的帕尼尼足球贴纸相册8g)lkp1]1!wD&。
We'll let this guy explain how it works.
我们就让这个人解释究竟是怎么回事吧kJ3pqd4O!*)。
Because, well, he wrote an entire book about stickers.
因为，他曾经写过一本关于贴纸的书sM0!Jcr8[]xwZLO3xi。
My name is Greg Lansdowne, and I'm the author of “Stuck on You,” the story of football stickers.
我是Greg Lansdowne，我是讲述足球贴纸故事的《贴上你》这本书的作者^yD%##NipLKL0]qv;k。
OK, Greg, so, what's this all about?
好的，Greg，这些书到底是怎么回事？
Well it's a very simple concept.
嗯，我想的其实很简单#8a3FwPcEKlBq]E*!。
You start off with the album.
你先买一个相册rS9nKX2.S4~。
And from there, you need to collect packets of stickers.
然后不断收集贴纸包就可以了hd3(|&nm3@AiQu。
For the World Cup, there's five stickers in every packet.
每届世界杯的每包贴纸里都有五张P!,i~f*zBj。
In this particular World Cup album, there's 682 spaces to fill.
这款别致的世界杯相册中有682个可以贴贴纸的空位lAW@A+x18x。

And the idea, or the name of the game, is to fill up the sticker album.
我们的理念或者这款游戏的名称就是贴满贴纸相册0K[N~%n1%Si(t.p。
Once you start to getting doubles of stickers,
开始收集到成对的贴纸时，
that's when the real fun element comes in and you start swapping with people.
游戏就变得有趣起来了，你可以和别人互换贴纸n4QuD]|]kM95ZN。
Panini's first album Mexico '70 started off with the album being distributed in just a few European countries.
一开始，我们的第一款帕尼尼足球贴纸相册“墨西哥'70'只在为数不多的几个欧洲国家推广~sc1lJzwNp(*。
That's now grown and you can get Panini Stickers in over 100 countries worldwide, and that's growing every single tournament.
但是现在我们生意做得更大了，现在，全世界销售这款相册的国家有100多个，而且每一场比赛都在继续增长MB;!@~K515v*~BMT9。
I'm sure they will leave no stone unturned to make sure that you get stickers in the hands of everyone around the world, ultimately.
我相信他们会不遗余力地确保最终每个人手上都有这种贴纸4tS_ri!XRC3vEkCFn。
Who is the biggest collector in the world?
那谁是世界上最大的收藏家？
Well, there is a gentleman in Italy, the home of Panini Stickers.
说起来，帕尼尼贴纸的故乡意大利有一位绅士%C)O^v21rm&7-.j%(Xz。
His name is Gianni Bellini, and his sticker collection needs to be seen to be believed.
他的名字叫Gianni Bellini，他的贴纸收藏规模不亲眼看见大家恐怕是不会相信的hMGw#10b-LgeC57Vo8HI。
Introducing Gianni.
欢迎GianniriqjZywvG#p#E];9。
Gianni lives in a small town in Italy, which happens to be only 20 miles from the Panini factory.
Gianni家住意大利的一个小镇，距离帕尼尼工厂只有20英里J27P9~JDRi=[2A_。
So, there you have it; if you didn't know about soccer stickers, now you can kick your own collection into high gear.
现在你知道了吧；如果你之前不了解足球贴纸，现在可以抓紧收藏了8!hSSbpj*lNy5M6!K[cd。