China’s Bright Food Group has agreed to sell cereal brand Weetabix to US cereal company Post Holdings for $1.76bn (￡1.4bn), a spokesman for the Chinese conglomerate said on Tuesday.
中国光明食品集团(Bright Food Group)发言人周二表示，该企业集团已同意以17.6亿美元（合14亿英镑）把早餐谷物品牌维多麦(Weetabix)出售给美国早餐谷物公司波斯特控股(Post Holdings)。
Shanghai-based Bright Foods had boosted sales of the breakfast cereal in China since buying the brand five years ago and said it would continue to work with Post to market the brand in the country, group spokesman Pan Jianjun told the Financial Times.
光明食品集团发言人潘建军告诉英国《金融时报》，自5年前收购这个品牌以来，总部位于上海的光明食品已在中国市场提高了这种早餐谷物的销量；光明食品还表示，将继续与波斯特控股在中国市场合作营销维多麦品牌。
Post Group’s chief executive and president Rob Vitale said: “We have long admired Weetabix as a leader in cereal and believe it will be a fantastic strategic fit within Post.”
波斯特控股的首席执行官兼总裁罗布?瓦伊塔尔(Rob Vitale)表示：“我们长期以来一直钦佩维多麦在早餐谷物领域的领导地位，相信它将成为波斯特旗下一个非常棒的战略成员。”
“Combining together two category leaders continues our strategy of strengthening our portfolio in stable categories and diversifying into new markets, bringing much-loved brands to significantly more customers globally. We are excited about the growth opportunities that this acquisition brings.”
“结合两大品类的领先者将延续我们的战略：加强在我们在稳定品类的产品组合，同时拓展进入新市场，把深受喜爱的品牌介绍给全球各地更多的顾客。我们对这次收购带来的增长机会感到振奋。”
Post said that Giles Turrell, Weetabix’s current CEO, would become Weetabix’s first chirman “with responsibility for overseeing the integration of Weetabix into the Post portfolio”.
波斯特控股表示，维多麦的现任首席执行官贾尔斯?特瑞尔(Giles Turrell)将成为该品牌第一位“负责领导把维多麦整合至波斯特产品组合”的董事长。

Sally Abbott, Weetabix’s marketing chief will assume the position of Director of Weetabix UK and Ireland and report to Mr Vitale.
维多麦营销总监萨莉?阿尔伯特(Sally Abbott)将担任维多麦英国及爱尔兰公司的董事，并向瓦伊塔尔汇报。
Weetabix’s revenues of ￡346m in 2015 were 2 per cent lower than in 2012, while its pre-tax profits were down 1 per cent to ￡94.3m over the same period, according to its accounts.
维多麦账目显示，2015年该公司营收达3.46亿英镑，比2012年低2%，而同期其税前利润下降1%，至9430万英镑。
“[Weetabix's] performance in the Chinese market has been quite good…we will continue to support efforts to increase its market share in China” said Bright Food’s Mr Jianjun.
“（维多麦）在中国市场的表现相当不错，我们将继续帮助提高维多麦在中国市场的份额，”光明食品的潘建军表示。