The awarding of a Michelin star to a provincial restaurant can bestow cachet, distinction and recognition — not to mention keep the doors open. But according to a new survey by estate agent Knight Frank, it might have wider-reaching benefits — such as boosting local house prices.
一家餐厅如果获得米其林星级的话，不仅有很好的经营前景，还能得到荣誉、声望和认可。但根据一项来自房地产经纪商莱坊(Knight Frank)的新调查，获得这项荣耀还会有另外的好处，比如提高当地房价。
Building on research that the agent carried out for the Financial Times in 2013, which examined the impact of Michelin-starred restaurants in London, Knight Frank has compiled a list of 29 top eateries outside the capital and compared the house price growth within a 5km radius against their wider local authorities.
莱坊在2013年为英国《金融时报》调查了伦敦米其林星级餐厅的影响力。在这项研究的基础上，该房产经纪商列出了29个首都以外的顶级餐馆，并以其为圆点，将其所在行政区内5公里半径内外的房价增长做了比较。

To qualify, there needed to be at least 6,000 sales surrounding the restaurant in the year following the award — and, in some cases, the uplift was calculated at being more than 5 per cent. So should investors be rushing out to follow the next Michelin Guide? Well, not exactly.
要符合比较标准，在餐馆获奖后的一年里，其周边至少要有6000笔买卖交易——并且在某些情况下，上涨幅度需超过5%。因此，投资者应该急着跟进下一本米其林指南吗？嗯……也不完全是。
“We’re not equating the presence of a restaurant to price rises directly,” says Oliver Knight, who led the research team, “but it’s certainly something that has an impact.”
“我们并没有把米其林餐厅的存在与否与房价的上涨画上直接的等号。” 研究小组负责人奥利弗•莱特(Oliver Knight)说，“但其中肯定有影响。”
Topping the table is Restaurant Tristan in Horsham, West Sussex, which, according to the research, helped local house prices outperform the county’s average by 5.6 per cent in the year after it was awarded a star in 2013.
位列清单榜首的是在英国西萨塞克斯郡(West Sussex)霍舍姆镇(Horsham)的特里斯坦餐厅(Restaurant Tristan)。研究显示，特里斯坦餐厅被授予米其林一星后的一年，在2013年帮助附近房价涨幅超出该郡平均增加幅度5.6%。
Owner and head chef Tristan Mason is delighted, if slightly baffled by the news.
店主兼厨师长特里斯坦•梅森(Tristan Mason)听到消息后感到很高兴，也有一点困惑。
Knight says: “The biggest hitters already have good housing stock but when you add to that things like good shops and restaurants it adds to the appeal of an area,” he says. “Of course, you’re left with the question of ‘what happens first’.”
“最热门的住宅已经很有卖点了，但如果再加上好的商店和餐馆这些因素，当地的吸引力就会又增加了。”莱特说。“当然，接下来的问题就是‘到底什么是最重要的？’”
Why did Mason set up in Horsham’s East Street? First, the quality of the local produce is great — about 90 per cent of his suppliers are based within five miles, he estimates — he even picks his own garlic on the way to work. And it is a nice place to be.
为什么梅森会把餐厅开在霍舍姆的东大街(East Street)？首先，当地的农产品质量是极好的——他估计，餐厅大约90%的供应商都是在五英里的距离内——他甚至能在上班的路上自己挑选大蒜。此外，这里也很适合居住。
“Horsham is a great little market town and has a lot going for it,” he says. “It’s good for families — and I have a family — and there wasn’t much in the way of restaurants, so I thought there was a gap in the market.”
“霍舍姆是个很好的小市镇，未来还有很大的发展空间。”他说。“这里对家庭来说是个好地方——我也有一个家庭——而且这里没有太多的餐厅，于是我觉得这个市场有个缺口。”
Edward Jackson, a local property agent from Strutt & Parker, is inclined to agree. “When Tristan opened, East Street was little more than a few charity shops; now the locals call it ‘Eat Street’ [because] there are so many good restaurants there.”
斯特拉特&帕克(Strutt & Parker)房产的当地代理人爱德华•杰克逊(Edward Jackson)也颇有同感。“特里斯坦开业的时候，东大街最多只有几家慈善商店；现在，当地人称它为‘食街’，因为这里有很多好吃的餐厅。”
Jackson says that most of his buyers are families from London looking for a bit more space and access to the area’s highly regarded schools.
杰克逊说，他的大多数买家都是来自伦敦的家庭，他们想在这里寻求更宽广的空间和该地区广受好评的学校。
Jackson is marketing a five-bedroom Victorian home with a large back garden on Gordon Road for £870,000, while Knight Frank is selling a three-bedroom cottage in central Horsham, a short walk from Restaurant Tristan, for £695,000.
杰克逊正在营销一栋位于戈登路(Gordon Road)上、有一个很大后花园的五房维多利亚样式的住宅，售价为87万英镑。而莱坊则正在以69.5万英镑销售一套在霍舍姆中央，离特里斯坦餐厅步行即可到达的三房别墅。
But can the restaurant really have boosted prices? Jackson is hesitant at first. “We do have a property in the centre of Horsham that we’re marketing and we mention Tristan [in the brochure] so it must form part of the appeal,” he says.
但是这家餐厅真的提高了周围房产价格吗？杰克逊在一开始是犹豫的。“我们在营销一个位于霍舍姆中央的房产时，确实在手册里提到了特里斯坦餐厅，它肯定是吸引买家的卖点之一。”他说。
Maximising on a growing market is one thing but, according to the research, a Michelin star can also help shield prices from collapse. Coming second on Knight Frank’s list, Ynyshir Hall, near Machynlleth in west Wales, helped the tiny market town stave off the worst losses of the downturn. Awarded a star when house prices were in decline in 2010, the 10-bedroom hotel allegedly caused the local area to achieve a modest 0.4 per cent growth over the next 12 months, while all around fell 5 per cent.
在上升的市场上有助于价值最大化只是其中一个方面，研究显示，米其林星级餐厅也可以帮助防止房地产价格崩盘。莱坊名单上的第二位是在威尔士(Wales)西部，靠近马汉莱斯(Machynlleth)的伊尼希尔厅(Ynyshir Hall)，它帮助该小镇避开了经济衰退期最严重的损失。在2010年房价下跌时，这家10个房间的酒店获得了米其林一星。据称，在接下来的12个月里，当周边地区房价下跌了5%时，它还为当地实现0.4%的小幅增长。
The chef responsible, Shane Hughes, has since left Ynyshir Hall, but his replacement Gareth Ward regained the star last year. Owner Joan Reen — who has run the boutique hotel with her husband since 1989 — says that not only is Ynyshir Hall popular with the people of Machynlleth, it is instrumental to the town’s economy, luring tourists from across the world.
当时主掌的厨师沙恩•休斯(Shane Hughes)已经离开伊尼希尔厅了，但他的继任者加瑞斯•沃德(Gareth Ward)在去年为酒店重获米其林一星。1989年以来就一直与她丈夫经营精品酒店的老板娘琼•雷尼(Joan Reen)指出，伊尼希尔餐厅不仅受到马汉莱斯居民的欢迎，也对该镇的经济非常有帮助，吸引来自世界各地的游客。
She’s ambitious, too, for the next survey. “When Gareth wins a second star, we’ll be going for first place,” jokes Reen.
她对下一次的调查也很有雄心。“当加瑞斯赢得第二颗星时，我们的目标就是第一名了。”她开着玩笑说。
On the other side of the river Dovey from Ynyshir Hall, Strutt & Parker is selling a six-bedroom farmhouse, Braich Y Celyn Hall, which dates back 400 years, for £1.15m.
离开伊尼希尔厅，在多维河(Dovey)的另一边，特拉特&帕克房产经纪商正以115万英镑的价格销售Braich Y Celyn厅，一栋拥有400年历史的六房农舍。
Third place goes to Alimentum in Cambridge, which, in the year after winning a Michelin star in 2013, saw local houses achieve a 5.2 per cent premium on the wider market.
第三名是剑桥(Cambridge)的Alimentum。在2013年获得米其林一星后,帮助当地房产实现了5.2%的溢价。
However, Ed Meyer of Savills, isn’t sure that the restaurant is driving the outperformance. “It’s a benefit, certainly,” he says, “but that area of the city [near the station] has seen a lot of development over the past few years.” He counts improved rail links to London, the opening of the Microsoft Research Facility and an abundance of new housing built nearby as being far more instrumental in the uplift.
然而，第一太平戴维斯(Savills)的爱德•迈尔(Ed Meyer)并不确定米其林星级餐厅的存在就是价格优势的原因。“这当然是一个优势,”他说,“但城市车站附近的区域在过去几年里发展得很快。”他指出，改良后的到伦敦的铁路、微软研究设施的开张、以及附近大量建造的新住宅，都更有助于提升价格。
What the research doesn’t show is what happened to the markets after the first year of Michelin recognition. The star awarded in 2012 to the Driftwood hotel, near Portscatho in Cornwall, seemingly caused local house prices to rise 2 per cent in the following year, while those in the local authority fell 1.3 per cent. However, at the end of 2013 severe storms and flooding hit the area, damaging the local market.
这项研究没能显示出获得米其林认可后的第一年里对周边房产市场的影响。在2012年获奖、位于康沃尔郡海滨城市Portscatho附近的漂流木酒店(Driftwood hotel)，似乎引起当地房价在第二年上涨了2%，而整个地区的房价却下跌了1.3%。然而，严重的风暴和该地区在2013年年底受到的洪水袭击，破坏了当地市场。
“Last year was a bit of a write-off for Cornwall,” says Knight Frank’s Christopher Bailey, who thinks the destruction of the Dawlish railway line in February 2014 caused some to think of the county as a risk for investment. “Since January it’s all changed; we’ve seen a marked improvement.”
“去年康沃尔郡有点滞销。”莱坊的克里斯托弗•贝利(Christopher Bailey)说，他认为2014年2月被摧毁的德力士铁路(Dawlish)使一些人觉得投资该县会有风险。”但今年1月以来，一切都改变了,我们看得到明显的改善。”
For Bailey, it is not the presence of any one business that can affect prices, but the interaction of many.
对贝利而言，影响价格的并不是任何单一商业的存在，而是许多商业之间的互动。
“The Driftwood is part of a collection of restaurants in Cornwall — Nathan Outlaw has recently opened a place in Rock and there’s Rick Stein’s in Padstow [both on the north coast].
“康沃尔最近开了一批餐厅，纳森•奥特洛(Nathan Outlaw)最近在洛克(Rock)开了一家餐厅，瑞克斯坦则选在帕德斯托(Padstow)开业，两家都在北海岸。漂流木酒店只是这一批中的一个。
“Not all of them are Michelin-starred, but they give people confidence that if they are going to buy a first or second home out here this far west, then there will be things to do and good eating around them.”
“那些餐厅并非全都有米其林星级，但它们带给人们信心，如果他们要在这么遥远的西部买他们的第一或第二个家，周边得有事可做和有好吃的。”
Along the coast, in St Mawes, Savills is selling a four-bedroom Victorian house with a private mooring for £2m.
沿着海岸，在圣莫斯(St Mawes)，第一太平戴维斯在以两百万英镑的价格出售一栋拥有一个私人停船区的四房维多利亚式房子。
A note of caution, though: if you hear that a local restaurant has been awarded a Michelin star, you might just want to hold off popping champagne corks just yet. While the majority of restaurants achieved an uplift, The Butchers Arms in Eldersfield, near Gloucester, has the dubious honour of coming bottom of the league, seeming to encourage negative growth in its surrounding area. Awarded the star in 2011, the following 12 months saw local house prices dip 0.6 per cent, underperforming the wider market by 1.9 per cent.
不过，提醒一声:如果你听说当地餐厅获得了米其林一星，你可能还得延缓一下开启香槟大肆庆祝的念头。虽然大多数的获奖餐馆引发了周边房产的价格上涨，在埃尔德斯菲尔德(Eldersfield)的格洛斯特(Gloucester)附近，“屠夫手臂”(Butchers Arms)餐厅莫名其妙得到了垫底的“荣誉”，似乎激励了周边地区的负增长。2011年获奖，在接下来的12个月里，当地房价下跌了0.6%，表现逊于该地区房产市场平均1.9%的升幅。
Surely it can’t be the food? Nick Chivers, from Knight Frank, laughs. “No, it’s jolly good,” he says. “The truth is 2012 was just a bit of a duff year for us.” Chivers blames the pub’s rural location for the slump.
肯定不能说是食物的错吧?莱坊的尼克•奇弗斯(Nick Chivers)笑着说。“不，食物是真的好吃。”他说。“事实是，2012年对我们来说只是个有点糟糕的年份。”奇弗斯将衰退归罪于酒吧偏僻的位置。
“The recovery [from the 2008 crash] was just getting going by then and, away from places like Gloucester and Cheltenham, the markets did falter,” he says.
“经济复苏从2008年的崩盘后才刚刚开始，在远离类似格洛斯特和切尔滕纳姆(Cheltenham)之类的地方，市场还不太稳定。”他说。
“If you took the data from the beginning of this year, then it would be a different story: you might see a 3 per cent to 4 per cent increase.”
“如果你看看今年年初到现在的数据，那么将是一个不同的故事：你可能会看到3%到4%的增长。”
It is an analysis that Oliver Knight agrees with. “Most of the bigger gains are from busier communities,” he says, “and that fits in with a wider trend we’ve seen for urban living, where people don’t want to be in really rural places, they still want access to shops and transport and good restaurants.”
奥利弗莱特同意这个分析。“大部分较大的房产市场的收益来自于更加繁荣的社区。”他说，“这跟我们所看到的城市生活的大趋势相符合————人们不想呆在真正的乡下地区，他们仍然希望呆在商店多、交通方便和餐馆好的地方。”
Photographs: Josh Packham; Toby Phillips; Cloudbase Photography; Full Fat Photography; David Griffen
摄影:乔希•帕克汉(Josh Packham);托比•菲利普斯(Toby Phillips);克卢巴塞摄影(Cloudbase Photography);全脂摄影(Full Fat Photography);大卫•格里芬(David Griffen)