We take more photos of ourselves than ever - but it seems selfies are doing little for our self-confidence.
Women typically take and delete five pictures before settling on a selfie they feel comfortable posting online, a survey found.
And men are happy only on their fourth try.
Two in three women (64 per cent) feel anxious just having their photo taken, while looking at snaps on social media made 41 per cent feel bad about themselves, according to a survey of 5,000 people by market researchers OnePoll.
Of the children who were also questioned, which included 58 per cent who took selfies, 79 per cent said they were happy with the way they looked, 67 per cent thought they needed to look good.
ITV's Good Morning Britain show, which commissioned the research, is encouraging viewers to share the first selfie they take on social media under the hashtag #SelfieEsteem.
Jamelia, Nicky Byrne, Beth Tweddle, Richard Madeley, Piers Morgan, Nancy Dell’Olio, Rebecca Ferguson are among the celebrities backing the campaign.
杰米利亚（Jamelia），尼基伯恩（Nicky Byrne），贝斯·特瓦迪尔（Beth Tweddle），理查德·马德里（Richard Madeley），皮尔斯·摩根（Piers Morgan），南希·德尔奥莉奥（Nancy Dell’Olio），丽贝卡·弗格森（Rebecca Ferguson）等名人都参加了这次网络运动。
The survey also found a third of women were worried they were passing on body confidence issues to their children and 41 per cent of children did not think their mother was happy with the way she looked.
It also found 15 per cent of women and 19 per cent of men had cropped, filtered, or retouched pictures of their children.