When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'no' for too many days in a row, I know I need to change something.
1、我十七岁时，读到了一句格言，如果你把每天都当作生命中最后一天，总有一天你会发现你是正确的。从那时起，我每天早晨对着镜子问自己，如果今天是你生命中最后一，你愿意做什么，为什么这是今天要做的。

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
2、很多时候，人们并不知道他们想要什么，直到你展示给他们，告诉他们想要的的东西。
I want to put a ding in the universe.
3、我要在宇宙中留下脚印。
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
4、不要半途而废，你的工作会占据你生命中相当大一部分，能够让你真正满意的唯一方法就是做你相信是伟大的工作，而唯一伟大的工作就是爱你所做的事。如果你还没有找到它，那么继续找，不要停。用心去找，你会知道何时能够找到它。如同任何伟大的关系一样，它只会在时间的证明之下越来越好，所以继续找，不要停，直到你找到它。
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
5、我相信一半成功的企业家和另一半不成功的企业家的区别在于纯粹的毅力。
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
6、创造力就是找到事物之间的联系。当你询问有创意的人他们是如何做事时，他们觉得有点内疚，因为他们并没有真的这么做，他们只是看到了其中一些关系。这种感觉在他们过后看来会很明显。
Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.
7、被苹果解雇可能是发生在我身上的最好事情。追求成功之重被重新上路之轻取代。它让我这辈子自由进入最有创意的年代。
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
8、提醒生命有限，避免掉入陷阱的最好办法，就是你光身赤裸，没有理由跟随自己的内心。
Quality is more important than quantity. One home run is much better than two doubles.
9、质量比数量更重要。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
10、成为卓越的代名词。
'I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.'
11、我想如果你做了某些事，结果顺利圆满，那么你应该选择转去做别的事情，别专注在美好的事情上太久，只要保持寻找下一个目标。
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
12、真正对我有意义的事，就是在晚上睡觉前说上一句：“我已经做了一些非常棒的事”，这才是我最在乎的。
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful ... that's what matters to me.
13、你无法在展望未来时串联点滴，你只能在回顾过去时将其升华。所以你要相信，这些点滴片段会在未来以某种方式串联起来。你要相信某种东西——直觉也好，命运也好，生命也好，或者因缘甚至是其他一切。这种方法从来没有让我失望，在我的生活中，这种意念造就了我的与众不同。
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
14、我引以为豪是，许多我们所做的事情变成我们还没有完成的事，创新就是对一千件事情说“不”。