大摩分析 中国智能手机滞销 将迎iPhone 6及4G热潮
日期:2014-05-21 14:32

(单词翻译:单击)

大摩分析:中国智能手机滞销 将迎iPhone 6及4G热潮

Katy Huberty is back from a trip abroad with fresh intelligence from the world's most important smartphone market: China.
摩根士丹利的分析师凯蒂o休伯蒂刚从中国转了一圈,她带来了来自全球最重要的智能手机市场的新鲜情报。
In a series of three "takeaway" notes to clients, she reports:
在给客户的一系列三份报告中,休伯蒂称目前中国市场:
Inventory pile-up: The Chinese government is saying demand for new smartphones fell 9% year-over-year last quarter even as IDC reports shipments of phones into the region rising 37%. Huberty says the Chinese carriers are spending less on marketing and subsidies as they wait for the government to issue 4G licenses.
库存堆积:中国政府称上季度国内新智能手机的需求同比下降了9%,而IDC报告称,中国地区的手机出货量上升了37%。休伯蒂表示,中国运营商正削减市场营销费用和手机补贴,等待政府发放4G牌照。
iPhone 6 build-up: Most of the Apple subcontractors she spoke to expect demand for the new iPhone 6 by December will be 20% better than demand was for last year's big Christmas seller, the iPhone 5S. Huberty was only expecting 12% growth.
iPhone 6蓄势待发:休伯蒂接触到的大部分苹果分包商,都预期到12月,iPhone 6的需求将比去年圣诞期间的热卖机型iPhone 5S高出20%。休伯蒂个人预计需求涨幅为12%。
Big-screen boost: Meanwhile, an April survey for Morgan Stanley by AlphaWise suggests that a larger-screen iPhone -- as the iPhone 6 is rumored to be -- could buy Apple 11 points of market share in the U.S.
大屏效应:同时,AlphaWise四月为摩根士丹利进行的一项调查表明,大屏iPhone——传闻iPhone 6将是一款大屏手机——将帮助苹果在美国多获得11%的市场份额。
Buyer beware: This Morgan Stanley prediction from last summer didn't quite pan out:
买家请注意了:去年夏天摩根士丹利进行的预测不太准:
Below: How Huberty's findings have changed her smartphone model.
下图:休伯蒂根据上述发现调整了其智能手机模型。


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重点单词
  • predictionn. 预言,预报
  • issuen. 发行物,期刊号,争论点 vi. & vt 发行,流
  • fell动词fall的过去式 n. 兽皮 vt. 砍伐,击倒 a
  • boostvt. 推进,提高,增加 n. 推进,增加 v.
  • spokev. 说,说话,演说
  • surveyv. 调查,检查,测量,勘定,纵览,环视 n. 调查,纵
  • inventoryn. 详细目录,存货(清单) vt. 编制(详细目录)
  • intelligencen. 理解力,智力 n. 情报,情报工作,情报机关