In the American time of 10 o'clock on September 12 (the Beijing standard time of 1 o'clock on September 13), the Apple Corporation held the conference at the Yerba Buena Center for the Arts in San Francisco, duly releasing its sixth phone—iPhone5. In addition, the Apple also published the latest music player iPod touch 5, iPod nano 7 and new “earpod” exposed before in the conference. Except mobile phone and digital products, Apple Company announced the specific time to market and the function of new iTunes and iOS6 at the same time.
美国时间9月12日上午10点（北京时间9月13日1点），苹果在旧金山芳草地艺术中心（Yerba Buena Center）召开发布会，如期发布了旗下第六款手机iPhone5。此外，苹果还在大会上推出最新款的音乐播放器iPod touch 5、iPod nano 7和之前曝光过的新款耳机“earpod”。除了手机、数码产品外，苹果公司同时宣布了新版iTunes和iOS6的具体上市时间及功能细节。