The inspiration for a line of great-fitting (and looking) coordinates came in 2001 when Gayla Bentley went looking for elegant clothes for her curvy figure that would also travel well. Russell Bentley, Gayla's husband who co-founded the company, says "she's her own best customer."

Instead of baggy, shapeless clothing to hide in, Gayla looks for what she calls "an illusion of fit."

这种看似非常得体的灵感来自在2001年，当时Gayla·Bentley正在旅行的同时也为她的优美身材寻找优雅的衣服。Russell·Bentley是Gayla的丈夫，同样也是公司的创始人，称“Gayla是她自己最好的顾客。”

不主张隐藏在衣服里的宽松，无形，Gayla称其为“得体的幻觉。”