Smith: What's the development of PR?
史密斯：公关的发展是怎么样的？
Li Tian: I think there are more methods can be used.
李甜：我认为可以使用更多的方法。
Smith: Give me an example.
史密斯：给我举个例子。
Li Tian: Press conferences and articles on newspaper are the traditional PR methods. Nowadays, topics in micro blogs become a new way to attract people's attention.
李甜：新闻发布会和报纸文章是传统的公关手段，现在，微博上的话题成为了吸引人们注意力的新方式。
Smith: What do you think make a good public relations event?
史密斯：你认为一个好的公关活动需要具备什么？
Li Tian: A good public relations event must be storytelling, interactive and authentic.
李甜：好的公关活动应该是故事性的、互动的并且真实的。
Smith: What will you do if you are asked to plan a PR event?
史密斯：如果你要去做一个公关活动，你会怎么做？
Li Tian: I'll brainstorm with my partners first for some ideas.
李甜：首先我会和搭档进行脑力风暴，想一些点子。
Smith: And then?
史密斯：然后呢？
Li Tian: As long as we have a fantastic idea in mind, what we have to do is to speed up and put forward something great.
李甜：只要我们有一个美妙的创意，我们只需要加快速度并呈现出一些好的东西。