In this session in your training day we're going to look at some of the more specialised holidays we offer at BC travel.
在培训日的讲座中，我们会关注一些 BC旅游公司提供的定制假期服务。
Now, the travel business is very competitive and it's important to be aware of how the market's changing and developing.
时下的旅游业竞争十分激烈，因此知道市场如何变化和发展是很重要的。
In term of age groups, the over-65s are an important market, and one that's increasing steadily year on year.
就年龄层来说，65岁以上人群是一个重要市场，这一年龄层的业务每年都稳定增长。
The fewest holidays are taken by the 31 to 42-year-olds, and that figure shows no sign of rising.
度假最少的人群在31岁至42岁之间，而且该年龄层的业务数字没有增长的迹象。
The biggest market at present is still the youngest group, the 16 to 30s,
目前最大的市场仍然是最年轻的群体，即16岁至30岁的人群，
but this group's also seen the biggest drop over the last few years,
但是这一群体在过去的几年里也经历了最大的跌幅，
whereas there's a noticeable growth in the number of holidays taken by 55 to 64-year-olds.
而55岁至64岁人群的度假时间却显著提升。
As far as the 43 to 54-year-olds are concerned, bookings there are steady, but I have to say we haven't seen the increase we expected.
至于43岁至54岁的人群，预订的数量很稳定，但我不得不说没有出现我们预期的增长。
One trend we're noticing with nearly all age groups is
就几乎所有年龄层而言，我们注意到一个趋势：
the growing popularity of holidays in which clients do some kind of specialised activity.
客户能在其中参与一些特别活动的假期越来越受欢迎。
I'm not talking here about adventure holidays,
我说的不是那种探险之旅，
where clients take part in high-risk activities like white water rafting just for the thrill of it.
在其中客户仅仅为了刺激参加一些诸如漂流的高风险活动。
Activity holidays usually involve rather less high-risk sports, or things like art and music.
特别活动假期通常包括一些较低风险运动，或艺术和音乐之类的东西。
They're not necessarily cheaper than ordinary holidays, often the opposite, in fact.
这种假期并不一定比普通的假期便宜，事实上，通常恰恰相反。
But they do often take place outside the main tourist centres,
但这种假期通常不是在主要的旅游中心度过的，
which gives an opportunity for clients to find out more about the local people and customs,
这就给了客户体会当地风土民俗的机会，
and many says this is one of the most positive features of these holidays.
很多人说这也是这类假期最正面的特点之一。
Of course, they offer the chance to develop a new skill or talent, but clients often say that more than this,
当然，这类假期也给人们发展新技能、新才能提供了机会，但客户常说相较于此，
it's the chance to create lasting relationships with other like-minded people that's the main draw.
同其他志趣相投的人建立持久关系的机会才是其主要的吸引力。
Let me give you some examples of BC Travel activity holidays.
下面我来介绍几个BC旅游公司特别活动假期的例子。
Our painting holidays take place in four different centres in France and Italy
我们的绘画假期在法国和意大利四个不同的中心开展，
and they're very popular with clients of all abilities from beginners onwards.
在从初学者往上的所有不同能力的游客中，它都非常受欢迎。
We've got an excellent team of artists to lead the classes - some of them have been with us from the start,
我们有一个出色的艺术家团队领导各个班级，他们中有一些人从一开始就与我们合作，
and five additional ones will be joining us this year so that we can offer a greater number of classes in each centre.
另外还有5位将会在今年加入我们，这样我们就能在每个中心开更多的班级了。
As far as cooking holidays are concerned,
就烹饪假期而言，
I know a lot of agents offer holidays where clients cook recipes related to one particular country,
我知道在很多机构提供的假期服务中，客户只是做某个特定国家的菜，
usually the one they're staying in, but we focus on dishes from a great many different ones.
通常是他们度假所在的国家，但我们则关注来自更多不同国家的美食。
Apart from that you'll find the usual emphasis on good quality, organic ingredients
除此之外，你会发现我们的重点通常是在优质、有机的原料上，
that's more or less a given nowadays - and there are generally some meat-free recipes included.
这或多或少是理所应当的事，此外该假期还包含了无肉食谱。
Our photography holidays take place in a wide range of countries from Iceland to Vietnam,
我们的摄影假期在很多不同的国家开展，从冰岛到越南，
and clients have the opportunity to see some stunning scenery.
客户有机会看到一些绝美的风景。
Groups are small, no more than eight, so clients can have one-on-one tuition during the holiday,
假期活动中的小组人都不多，不超过8个人，客户可以在假期中得到1对1的指导，
and excursions are arranged with fully-trained guides.
短途旅行也会被安排与接受过训练的导游一起。
At the end of each holiday an exhibition is held of the photographs taken
在假期尾声，我们会举办一个客户的摄影展，
so that clients can see one another's work and receive valuable feedback from the tutor.
这样客户们就能看到彼此的作品，并得到来自导师的宝贵反馈。