Essay on Advertising
Created by Jeenn Lee Hsieh
—Some people say that advertising encourages us to buy things we really do not need.
—Others say that advertisements tell us about new products that will improve our lives.
—How does advertising influence people's behavior?
—With the development of market economy, advertisements have become a dominating feature in television industry.
—We are surrounded by advertising.
—Some people think that advertising is good because it gives us a chance as consumers.
—But others argue that it makes people selfish and greedy for more and more goods.
—Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
—Some people think that advertising is good for economy.
—Others say that advertising can cause people to desire something unnecessary or completely useless.
Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion? (Colombia, December 2011)
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences.
We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words.
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.