Advantages and disadvantages of Advertisements

Make comments on advertisements. Tell the interviewer as much as you can about:
What advantages advertisements have
What disadvantages advertisements have
Compare the roles each plays in our society.

这道题的回答需要包含三个方面，广告的优点、缺点以及优缺点对社会生活产生的影响。意图让考生比较优点和缺点哪个的分量最重。

Candidate 1: Ads play an important role in our daily life, and they also indispensable, to our lives because our choices of daily goods and our lifestyles are affected by ads in some way.

Ads bridge the gap between manufactures and consumers. Consumers can gain more information about the products they want by reading ads while enterprises can use flexible ads strategies to attract more market groups. Therefore, it will be beneficial(有益的) to both sides. Furthermore, ads take up a large part of the state revenues(收入，税收) by paying taxes, which exerts(用尽，尽力) an influence on territorial economy. In addition, ads, especially those full of creativity and imagination, can give us artistic enjoyment and make us realize the inner beauty. What's more, the development of ad industry can contribute to creative thinking, which will prompt(促使，激励，激起) quality education more or less.

As every coin has its two sides, advertisements also have disadvantages. Ads may send deceptive information to consumers, and this may pose a potential threat to security, health and property. Worse still, ads may put pressure on people, which makes teenagers pursue material enjoyment aimlessly, resulting in resource waste for our whole society. What's even worse, some ads in bad taste, especially those full of violence and pornography, will do harm to the youth' growth.

It's high time that effective measures were taken to regulate the ads market. We should make ads a useful tool for both our economy and daily life.

Candidate 2: When it comes to advertisements, the word "explosion" comes to my mind. Nowadays, ads could be found here and there at all times. To a certain extent, we could say that this is an advertisement explosion time.

As we all know, every coin has its two sides. Advertisement also appears with both advertages and disadvantages. Now, I would like to say something about the commercials.

In the first place, I believe advertisement could be bridge between consumers and manufactures, and it has been benefiting both consumers and manufacturers(生产商) since it appearsed.

To the consumer, all kinds of advertisements provide an easier way to get access to(进入) useful information while wondering what to buy. On the other hand, advertisement itself is an art. It is also a way of entertainment. We can see many pop stars and enjoy beautiful music in it. To manufactures, advertisement is also a way of investment. An excellent advertisement can not only increase the revenue, but also win great fame for the firm.

However, there are also many disadvantages of advertisement.

Firstly, the number of ads is so great that now ads are regarded as another kind of pollution to the public. The break into(破门而入) the TV program and all kinds of leafets(传单) are also stuck here and there all over the world, which dose do harm to our living environment. Secondly, People will be easily swayed(动摇) by advertisements featuring with beautiful movie stars and make irrational(不理智的) decisions or even buy goods on impluse(冲动). What is worse, ads will violence world affect children, leading to their imitation in daily life.

All in all, I believe, we can not simply say "Yes" or "No" to advertisement. It is a product of this economic society. Both advantages and disadvantages of it have special meanings to our human beings. It is the best choice to try our best to promote its advantages and make it contribute much more to our world.

Candidate 1和Candidate 2的回答层次都比较清晰，分析了广告的优缺点，并指出了各自在我们社会生活中的分量。Candidate 1的回答有三个层次，首先导入话题，接着第二段分析其优点，广告成为连接消费者和供应商之间的桥梁，消费者通过广告可以获得更多的商品信息而供应商则可以利用广告战略推销产品，广告因此对双方都是有利的。广告还成为国家税收的重要来源，可以给我们美的享受，其创意展现了人们的创新性。随后分析了广告的缺点，有些欺骗性的广告给我们带来很多不利的影响，尤其促使孩子们过分追求物质生活。最后指出，现在到了我们采取措施监管广告的时候了。美中不足的是，考生没有明确比较优缺点在社会生活中的分量；Candidate 2首先从消费者和供应商两个方面分析了广告的优点，接着又从三个方面指出其缺点。使用了大量的连接词，层次比较清晰。最后指出我们要扬长避短，取其精华，弃其糟粕，以促进社会的发展。