2015年12月第2套 短文 第2题

Questions 19 to 22 are based on the passage you have just heard.
19.A ) Taking up exercises after recovery.
B ) Producing tasty healthy frozen food.
C ) Finding new ways to cure heart disease.
D ) Going on a diet upon leaving the hospital.
20.A ) It was carefully tested with consumers.
B ) It was promoted by health organizations.
C ) It was disapproved by many diet experts.
D ) It was highly expected by the general public.
21.A ) Competitive price.
B ) Low expectations.
C ) Vigorous promotion.
D ) Unique ingredients.
22.A ) It was suggested by the firm's vice-president.
B ) It matches the food's dark green packaging.
C ) It has a positive implication for consumers.
D ) It tricks the elders into impulse purchasing.

听力文本：

According to Charles Harper, Chairman of ConAgra, the Healthy Choice line (产品系列) of frozen dinners, began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public.
ConAgra's research and development staff spent a year working under the instruction "Whatever the cost, don't sacrifice taste."The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm's vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be." This finding supported ConAgra's decision to position the product against other high-quality frozen dinners rather than as a diet or health food.
The new product's brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors', but also suggested freshness and richness in vitamins.

参考答案：
19-22 B A B C