Passage One
　　Questions 21 to 25 are based on the following passage.

　　Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

　　Frito-Lay is the biggest snack maker in America, owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.

　　Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative (创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.

　　With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo (标识). The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.

　　The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.

　　21. It is the belief of Frito-Lay’s head of global marking that ________.
　　A) potato chips can hardly be used as a weapon to dominate the world market
　　B) their company must find new ways to promote domestic sales
　　C) the light golden color enhances the charm of their company’s potato chips
　　D) people the world over enjoy eating their company’s potato chips(D)

　　22. What do we learn about Frito-Lay from Paragraph 2?
　　A) Its products use to be popular among overseas consumers.
　　B) Its expansion has caused fierce competition in the snack marker.
　　C) It gives half of its annual profits to its parent company.
　　D) It needs to turn to the word market for development.(D)

　　23. One of the assumptions on which Frito-Lay bases its development strategy is that ________.
　A) consumers worldwide today are attracted by global brands
　　B) local brands cannot compete successfully with American brands
　　C) products suiting Chinese consumers’ needs bring more profits
　　D) products identified as American will have promising market value(A)
　　
24. Why did Riskey have the Frito-Lay logo redesigned?
　　A) To suit changing tastes of young consumers.
　　B) To promote the company’s strategy of globalization.
　　C) To change the company’s long-held marketing image.
　　D) To compete with other American chip producers.(B)
　　
25. Frito-Lay’s executives claim that the promoting of American food in the international market ________.
　　A) won’t affect the eating habits of the local people
　　B) will lead to economic imperialism
　　C) will be in the interest of the local people
　　D) won’t spoil the taste of their chips(C)

　这是一篇介绍某薯片公司海外发展战略的短文。文章开头以新颖的方式引出中心论题：先是对Lay公司出品的薯片本身做以描述，而后自然发出对这种食品能否风行全球的疑问(seems an unlikely weapon for global domination)，最后推出厂商代表对此疑问进行反驳(no corner of the world that can resist)，实现一种对比反差效果，使人对该公司印象深刻，同时也引起人们对公司代表因何如此信心十足的探究，为下文详加叙述铺平了道路。
　　第一段透露出几点信息，首先是文章内容范畴限定在薯片，第二是对薯片制造公司的介绍仅限于Lay公司。可见这是一篇商业推广性质的文章，目的是给Lay做广告宣传。第三是该公司的目标是征服全球。
　　为了回应第一段内容所引起的读者们的疑问，第二段马上对Lay公司进行了介绍：百事子公司，美国最大零食企业，百事公司一半以上的年利润由它带来(accounts for over half of the parent company)。这最后一种说法具有震撼效果，因为谁都知道百事是做碳酸饮料的企业，很少人能够想到其超过一半的利润竟然是薯片带来的。之后，文章对第一段中关于该企业把目标定在全球市场这一信息做出回应：原因是国内市场饱和(largely saturated)，需要开拓海外市场(has to look overseas)。
　　第三段详细介绍了该公司开拓海外市场的战略思想。共有两点，一是全球产品的经济总量是当地企业无法比拟的(offers economies of scale with which local brands cannot compete)，意即该公司的资金量巨大，当地企业无法与其竞争。二是21世纪的消费者们认同一种全球化概念，意即公司可以打全球牌，使消费者认为Lay薯片是一种全球共享的产品。之后文章对这一概念做了详细解释。先是对global做出定义：一个现代的、创新的、超越文化的世界(a modem, innovative world in which people are linked across cultures)，而后以中国为例，证明人们对全球化概念的认同程度。
　　接下来的一段说到Lay公司的具体行动——采用新的公司标示，并称该标示将与“难以抗拒的诱惑”这一公司形象一起，共同促进其全球策略开展。
　　最后一段，为了不使全球化战略显得过于霸道、势利，否认经济帝国主义的存在(deny that amounts to economic imperialism)，文章搬出公司高管的名言对占领全球市场这一“野心”进行粉饰：在当地制造，以当地人口味为准改造产品，在当地建立公司，雇用当地人，改变当地人的生活。

　21. It is the belief of Frito-Lay’s head of global marking that ________.
　　A) potato chips can hardly be used as a weapon to dominate the world market
　　B) their company must find new ways to promote domestic sales
　　C) the light golden color enhances the charm of their company’s potato chips
　　D) people the world over enjoy eating their company’s potato chips(D)

　　本题问Frito-Lay公司全球市场总监相信什么。
　　A,马铃薯片很难成为统治世界市场的武器。
　　B,他们公司必须发现更多办法来提升国内销售。
　　C，金黄的颜色使得他们公司的薯片更具魅力。
　　D，全世界的人们喜欢他们公司的薯片。

　　全文中提到全球市场总监的地方(head of global marking)只有一处，就是第一段后半部分。而至于他的观点如何，文中有两处可供分析，一是引号内的原话，二是最后一句“Amin believes……”。前面一句话是Potato chips are a snack food for the world，马铃薯片是全世界的零食。后一句是there is no corner of the world that can resist the charms of a Frito-Lay potato chip，第二句是世界上没有哪个角落能够抗拒Lay公司的马铃薯片。

　　从这两句话可以看出，这位总监对公司的薯片能否征服全球市场是持肯定态度的，而四个答案中只有D表达了这个意思。

A的说法与总监的想法恰好相反，文中也已经显而易见地指出了这一点：But its maker Frito-Lay thinks otherwise。B的内容来源于第二段，snack food market is largely saturated, and to grow, the company has to look overseas，但这里只是说零食市场在国内已经饱和，需要开拓海外市场以图发展，暗含的意思就是再努力提高国内销售也是徒然，与B的说法相反。C的说法来源于文中对对该公司马铃薯片外形的描述，不过文中没有提到颜色对其魅力的影响，说总监有此想法就更加牵强了。

　　22. What do we learn about Frito-Lay from Paragraph 2?
　　A) Its products used to be popular among overseas consumers.
　　B) Its expansion has caused fierce competition in the snack marker.
　　C) It gives half of its annual profits to its parent company.