实用商务英语第37期:价钱2
日期:2009-09-14 07:40

(单词翻译:单击)

价钱Price


一位供货商支持他的中盘商对市面上价格的波动抱着‘以不变应万变’的态度;但这样的价格策略真的最好吗?有没有隐忧呢?

英文正文
A: You know, I think it's smart to stay with the same low price. Your customers will be pleased.

B: We think that the basis price should stay low. It's wrong to raise prices just because market demand is going up fast.

A: Right. With such competitive prices, your regular customers will buy only from you, and I'm sure you'll get a lot of new customers.

B: I'm just afraid we might start a price war. The bigger companies might lower their prices to try to take our customers away, and close us down.

A: If later they try to compete with you by lowering their prices, I think the consumers would know they had loaded prices before, and would feel cheated.

B: Well, I don't think the consumers would know unless someone tells them.


句型总结
● 我担心…
1. I'm just afraid that...
2. My fear is that...
3. My only hesitation is that...

"afraid",‘害怕、不安’。在此型中引申为‘我恐怕...’,而"that"后面所引述的事情通常有否定意味。这也是经常表示‘不能完全同意’的实用句型,尤其在商业谈判中很少有人会直接说"No",而用此开头语表达心中疑虑。


短语解说
basis price 基本价
"basis",‘基础’。"basis price"是指未含其它附带或额外服务的价格。

competitive price 竞争的价格
"competitive", 原是‘竞争性的’,在此暗示‘有竞争潜力的’。一个能够在市场上与其它同类产品较劲的产品,其价格通常是属于较低或中等。

price war 价格战
当各厂商销售商为促销产品,不计后果,竞相削价,而使得市价大乱,此乃为价格战。消费者在这场战争中通常扮演赢家,但如不懂看紧荷包,可能也会遭受损失。"war",‘战争’。

loaded price 附加费用价格
"loaded",‘有负荷的’。这个名词是指过度超出产品成本的价格。通常是因为提供某种额外的服务(如特别包装、急件等),或者受销售策略影响,而把产品售价提高得极不合理。

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重点单词
  • smartadj. 聪明的,时髦的,漂亮的,敏捷的,轻快的,整洁的
  • competitiveadj. 竞争的,比赛的
  • competevi. 竞争,对抗,比赛
  • hesitationn. 犹豫