实用商务英语第三期:呈报提案
日期:2009-08-05 09:30

(单词翻译:单击)

新官上任三把火,Jennifer到了Action电器公司之后,准备把自己新想到的点子向老板报告。这类提案的重点在于简短明确;尽管你自信这份提案有力,事前仍需充分的准备,才能说服老板采纳你的建议。

正文

Now that each of you has looked over my proposal, perhaps we could briefly go over it. One of Action's top-selling lines in Taiwan is its compact washer and dryer units, models TD369 and TW246. It's no secret that they sell well at home due to their compact size and high efficiency.

 My idea is to market these best-selling products in the States. You may think most Americans prefer large washers and dryers, the main products of our competitors. By selling our combination units in the States, we can tap into markets with specialized needs, such as college students with small apartments, and single and elderly people who don't do a lot of laundry.
 My primary data suggests that the market is nowhere near its saturation point. This leads me to believe that there is a need which can be filled by our products.

 Of course, more research needs to be conducted before we give this project the green light, but I think it's worth considering. Now I'd like to hear your views on the subject.

句型总结

●开场白
1. Perhaps we could briefly go over it.
2. Let's have a look at the proposal.
3. Why don't we first go over the proposal?

说话者应采建议的语气,请大家来参与某事,而非强制进行。说话者通常还以书面资料作为谈话的开场白。

●表达构想
1. My idea is to market these best-selling products in the States.
2. What I'd like to do is to market these best-selling products in the States.
3. My plan is to sell our top products to a new market in the States.

谈到自己的构想时,要用最直接的方式说出来;重点是要清楚明确。句子以"My idea (plan) is…"开头,清楚地表示自己的构想为何。

●以实例佐证
1. This leads me to believe that there is a need which can be filled by our products.
2. The research points to the fact that our products will sell in this new market.
3. I can surmise, from the data that there is a definite new market for our products.

以实际调查研究证明自己的构想一旦付诸实行,必定可以成功。这句话的重点就在说明前面所提到的调查与这项提案间的相关性。

●期待响应
1. Now I'd like to hear your views on the subject.
2. I welcome your opinions on the subject.
3. What do you think about my proposal?

最后一段话的主要目的,是替自己的发言做一个总结,同时也很有礼地请其它参与的人士发表意见。"views", "opinions"均为‘意见,看法’之意。

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重点单词
  • compactn. 合约条约,梳妆粉盒 adj. 紧凑的,紧密的,简洁
  • specialized专门的 专科的
  • primaryadj. 主要的,初期的,根本的,初等教育的 n. 最主
  • surmisen. 推测 vt. 推测,臆测
  • proposaln. 求婚,提议,建议
  • laundryn. 洗衣店,要洗的衣服,洗衣
  • combinationn. 结合,联合,联合体
  • definiteadj. 明确的,确切的,有把握的
  • efficiencyn. 效率,功率