Woman: Good morning, Richard.
Now, in 1994 you were a computer science graduate with a good job working for an investment company ... and then you started Bookstore. Why?
Man: Well, I was thirty and settled at work, but then I came across a report predicting annual internet growth at 2,300%.
The figure was like an alarm clock ringing in my head.
I started to think about the regrets I might have at eighty.
I realised I probably wouldn't even remember the things that seemed important in my thirties (like getting my end-of-year pay bonus.
But I'd definitely tell myself I'd been a fool to ignore the internet.
Woman: How did you go about choosing a product?
Man: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them.
I thought about market growth in different countries and I also did some research into suppliers.
But there were other important factors as well.
I wanted a product that didn't retail for too high a figure.
I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money.
Woman: And what made you decide on books?
Man: Well, basically, I found out that books had an eighty-two billion dollar market world-wide.
There's also a high demand for CDs - a product I nearly went for - but with books there's a much wider choice.
There're 3 million items in the book category, but only 300,000 in CDs.
This choice meant the capabilities of the computer - in organisation and selection - could be put to good use.