Interviewer: Well, today on Starting Out, we look at the sandwich industry in Britain.
I have with me Brian Fraser, the owner of ‘Designer Sandwiches’, and Geraldine Holmes, another successful sandwich shop owner from Brighton.
Brian did you have any problems developing your business?
Brian Fraser: Not at the start. I set up my first sandwich shop in Leeds in 1994. That went well.
Unfortunately, though, just before the opening of my second shop, there was a fire in the empty building.
So I had to start again and find new premises for it.
It’s doing as well as the first one now, though.
Interviewer: Why do you think you have been so successful?
Brian Fraser: There’s a high demand for sandwiches made from fresh ingredients, especially when they're served in a relaxed and friendly place.
Although people have a bit less time nowadays, they’re still happy to pay more for something really good.
Interviewer: Of course some people take your sandwiches straight back to their desks. Is that a growing trend?
Brian Fraser: Quite the opposite! It used to be true, but now, because many offices ban smoking completely, we find a lot of people stay at our tables and chat over a cigarette after their sandwich.
No one wants to stand outside smoking, especially in winter, and because we’ re near their offices, people often come in twice a day.
Interviewer: So how long is the average lunch break nowadays?
Brian Fraser: It’ s nowhere near an hour, of course.
I’m told it’s slightly more than 30 minutes, I can’t remember the exact figure, but well under forty minutes.