A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
　　B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
　　C They don't, as the industry well knows, care enough to be brand loyal to such a product.
　　D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.
　　E The problem lies in isolating precisely what motivates people to behave in a particular way.
　　F This is partly because not all advertisements are designed to do the same thing.
　　G The production costs involved in these can reach higher figures than those for the average movie.

　　13 What point does the writer make about teamworking at the beginning of the article?
　　A It is the most successful form of management.
　　B It has changed the recruitment procedure in companies.
　　C Well-run teams still allow individuals to demonstrate their talents.
　　D Being a team player is now considered an essential management skill.
　　14 According to the article, teamwork developed within companies as a response to
　　A modern office design.
　　B changing work practices.
　　C a reduction in administrative tasks.
　　D the expansion of international business.
　　15 In the third paragraph, Dr Bandy suggests that
　　A many employees do not enjoy working in teams.
　　B some managers are not very effective team leaders.
　　C some teams are created unnecessarily.
　　D few teams are well organised.
　　13 According to the writer, teamwork is more effective in the field of sport because the players
　　A know what they want to achieve.
　　B are more competitive by nature.
　　C have more individual talent.
　　D can be driven by national pride.
　　17 Steve Gardner and Dr Bandy agree that when a business team is created people do not pay enough attention to,
　　A the structure of the team.
　　B alternatives to the team.
　　C selecting the team members.
　　D directing the team's activities,
　　18 What is Steve Gardner's advice on operating a successful team?
　　A Maintain a flexible approach to membership.
　　B Allow personalities to develop within the team,
　　C Select people who fit naturally into certain roles.
　　D Make every effort to avoid conflict between members.

　　19
　　A designs
　　B purposes
　　C ends
　　D objectives
　　20
　　A continuation
　　B extension
　　C development
　　D advancement
　　21
　　A reviews
　　B trials
　　C revisions
　　D judgements
　　22
　　A capacities
　　B parts
　　C roles
　　D elements
　　29
　　A abilities
　　B talents
　　C assets
　　D skills
　　24
　　A recommend
　　B honour
　　C respect
　　D obey
　　25
　　A sake
　　B reason
　　C behalf
　　D cause
　　28
　　A expected
　　B intended
　　C potential
　　D eventual
　　27
　　A taken on
　　B written in
　　C put on
　　D drawn in
　　28
　　A fields
　　B areas
　　C regions
　　D parts
　　29
　　A arrived
　　B done
　　C passed
　　D met
　　30
　　A secured
　　B reached
　　C confirmed
　　D fixed
　　31
　　A gained
　　B won
　　C earned
　　D realised
　　32
　　A attached
　　B linked
　　C combined
　　D joined
　　33
　　A return
　　B reward
　　C recompense
　　D refund