(单词翻译:单击)
A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.
B Her way round this particular problem was to recruit the catering manager of the rival company,
C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.
D 'It was a dramatic learning curve and very small amounts of money were earned at first, 'says Robertson.
E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare end deliver meals to business premises.
F On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.
G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
13 In the first paragraph, Mary Spillane says people should learn how to market themselves because
A it encourages companies to give them a job for life.
B in the future it will be a company requirement.
C in many careers it is becoming difficult to succeed.
D it will help them adapt to developments in the job market.
14 Spillane says that, when creating a personal brand, it is important to
A change things depending on the circumstances.
B decide what image people would like you to present.
C make sure that colleagues feel at ease with your image.
D follow the example of someone in the company you work for.
15 What do we learn about Spillane in the third paragraph?
A She is embarrassed about her career with a cosmetics company.
B She doesn't like talking about her academic background.
C She has qualifications many people are unaware of.
D She worries about how other people see her.
16 Which problem does Spillane refer to when talking about the companies she is presently working with?
A They find it difficult to accept her ideas.
B They are unaware of how to rabrand themselves.
C They don't want to spend large amounts of money.
D They are unwilling to modernise their work environment.
17 When advising people on rebranding themselves, Spillane tells them to
A attend courses to gain specialist skills.
B update regularly their written proof of what they can do.
C try out different ways of presenting themselves to others.
D remember that what they look like is the most important point.
18 Spillane says that, in order to rebrand yourself successfully, it is important to
A ask for other people's opinions about your image.
B feel confident about what you are trying to achieve.
C learn how to make use of all aspects of your character.
D model yourself on people with a certain amount of influence.
19
A make up
B carry out
C bring about
D put down
20
A basis
B grounds
C foundation
D structure
21
A distributions
B guides
C designs
D patterns
22
A approval
B permission
C consent
D decision
23
A value
B inspect
C review
D survey
24
A command
B prompt
C influence
D persuade
25
A guess
B speculate
C reckon
D predict
26
A operations
B techniques
C measures
D exercises
27
A answer
B respond
C counter
D reply
28
A move
B lead
C develop
D benefit
29
A expressions
B descriptions
C words
D terms
30
A reputation
B position
C situation
D influence
31
A desired
B selected
C preferred
D supposed
32
A acts
B steps
C means
D points
33
A handed over
B drawn up
C made out
D written off