Direction：

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

题目讲解：

【翻译】

以前的经验显示，我们的商店在那些居对健康生活高度关注的地区是盈利最多的。因此我们应该把下一家连锁店开设在Plainsville，那里有很多这样的居。Plainsville的商家报告说运动鞋和运动衣的销售处于历史高点。当地一家五年前因缺乏客源而濒临倒闭的康体俱乐部现在的会员比以往任何时候都多，减肥训练和体操班总是满员。我们还可以预见到新生代的顾客群：Plainsville的在校学生被要求参加一个叫做"终生健康"的项目，它强调从小开始经常锻炼的好处。

【分析】

1. 作者没有提供足够的证据表明Plainsville的居民喜爱运动，运动鞋和运动衣的销售好不能说明这个问题，此外，健康俱乐部也一样

2. 作者同样没有表明Plainsville一定能够成为Nature's Way的用户，学校让学生运动，不意味着要学生买Nature's Way的产品

3. 忽略了其他因素：是否有什么eating habit;当地的运动永平的竞争是否激烈

【提纲】

1. 运动不为健康，女性为美丽。商业手段：打折、广告。

2. profits。

3. 不为profits，为抢占市场。