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Dutch city becomes world’s first to ban meat adverts in public

A Dutch city will become the first in the world to ban meat adverts from public spaces in an effort to reduce consumption and greenhouse gas emissions.

Haarlem, which lies to the west of Amsterdam and has a population of about 160,000, will enact the prohibition from 2024 after meat was added to a list of products deemed to contribute to the climate crisis.

Adverts will not be allowed on Haarlem’s buses, shelters and screens in public spaces, prompting complaints from the meat sector that the municipality is “going too far in telling people what’s best for them”.

Recent studies suggest global food production is responsible for one-third of all planet-heating emissions, with the use of animals for meat accounting for twice the pollution of producing plant-based foods.

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