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Can sportswear brand Li Ning take on Starbucks, Luckin after registering its ‘Ning Coffee’ trademark in China?

Hong Kong-listed Chinese sportswear brand Li Ning wants to improve customers’ shopping experience by selling coffee at its mainland stores, and has applied to register the “Ning Coffee” trademark.

As of March 31, Li Ning had 5,872 points of sale in China, according to a filing to the Hong Kong stock exchange.

These could potentially bring it into direct competition with Starbucks, which had more than 5,400 stores in mainland China, and Luckin Coffee, which had over 6,000 stores, as of December 31, according to a SEC filing.

查看中英双语全文，微信关注“可可英语晨读”公众号。关注即可【加入晨读打卡学习群、领取双语全文pdf笔记，还能提前锁定免费直播课名额】。更多更快更精彩的内容，尽在“可可英语晨读”公众号。