获取更多更快更精彩的内容，微信关注“可可英语晨读”公众号。欢迎你加入我的100天外刊晨读训练营，直播精讲，纠音答疑，不论是备考，还是练口语听力，我们每天直播见。

Why Eileen Gu is luxury fashion's dream model

For followers of freestyle skiing and fashion alike, the buzz surrounding Winter Olympian Eileen Gu at this year's Games has come as little surprise.

The 18-year-old's gold medal performance in the big air competition thrust her into the global spotlight Tuesday, sparking such a furor in China that social media platform Weibo crashed under the weight of interest. But Gu has spent years establishing herself as both a top athlete and a hugely bankable model who appeals to brands in both Asia and the West.

In 2021, as she won gold medals at the skiing World Championships and Winter X Games, Gu was also forging lucrative partnerships with fashion houses and luxury labels. Signing for IMG Models, the agency representing Bella Hadid, Kate Moss and Hailey Bieber, she has penned deals with some world-class luxury brands.

In fact, she is among the most heavily sponsored athletes at these Olympics. She arrived in Beijing with more than 20 commercial partnerships, ranging from Beats by Dre headphones to Cadillac.

获取更多更快更精彩的内容，点击下方图片，直接跳转关注【可可英语晨读】公众号。欢迎你加入我的100天外刊晨读训练营，直播精讲，纠音答疑，不论是备考，还是练口语听力，我们每天直播见。