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Facebook’s rebrand could lose them a ton of employees

Facebook is changing its corporate name to Meta, CEO Mark Zuckerberg confirmed Thursday, reflecting the company’s increased focus on building a virtual world, known as a metaverse. But the rebrand could do little for the employer’s efforts in retaining employees and attracting new ones.

“I doubt this will redeem or protect the employer brand much,” says Georgetown University business professor Brooks Holtom, who specializes in how organizations acquire, develop, and retain human and social capital.

“With Facebook facing so many missteps and public criticism tarnishing the brand, people in the know won’t be fooled by this rebranding,” Holtom tells CNBC Make It.

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