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Amazon sellers hunt down buyers who leave negative reviews

Ever wonder how cheap, no-name products on Amazon can amass hundreds, sometimes thousands, of nearly perfect star ratings, with just a handful of negative reviews?

Here's one way: Some sellers are reaching out to unhappy buyers to revise or delete their negative reviews, in exchange for refunds or gift cards. With fewer disgruntled shoppers, the overall average star rating rises.

Sellers who ship products via Amazon aren't supposed to reach out to customers outside of Amazon's official channel—in fact, it's a violation of the terms they agree to on the retail platform.

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