商业周刊:让女性能够安全约会的社交应用(10)
日期:2020-04-21 15:12

(单词翻译:单击)

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中英文本

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"We're not here to capitalize on equality," Wolfe Herd said about Bumble's marketing.

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“我们来这里不是为了利用平等,”沃尔夫·赫德谈到Bumble的市场营销时说,

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"We don't need to slap 'The Future is Female' on a T-shirt and put it on our store." It had, however, posted the phrase to Instagram.

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“我们不需要在t恤上贴上‘未来属于女性’的字样,然后把它放进我们的商店JRw7^VhlLLjg。”不过,该公司已经将这句短语发布到Instagram上了L^2VFfFi)93BB=

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Around this time, the company also announced new antiharassment features.

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大约在这个时候,公司还宣布了新的反骚扰功能pgF)(_|UNd=fZ

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In 2016 it banned shirtless mirror selfies ("offensive"), nude or underwear shots ("bad manners"), and shirtless or bikini photos taken indoors ("too similar to underwear").

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2016年,它禁止不穿上衣的自拍(“冒犯”),禁止裸照或内衣照(“不礼貌”),禁止在室内拍摄无上装照片或比基尼照(“与内衣太相似”)vd!gfCWu,-j7

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A year later it outlawed hate speech and symbols as defined by the Anti-Defamation League and implemented photo verification to reduce catfishing.

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一年后,它取缔了由反诽谤联盟界定的仇恨言论和符号,并实施照片验证,以减少网络自夸行为UI_,(0EX,wTS1*OfM#L~

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(Sharon Stone was briefly kicked off Bumble in December when a user flagged her unverified account as a fake.)

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(去年12月,Bumble暂时暂停了莎朗·史东使用其应用,当时有一名用户将她未经核实的帐户标记为虚假照片@=5Ep3yI0vjSniGx。)

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After a string of mass shootings in 2018, Bumble banned photos of guns.

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在2018年一系列大规模枪击事件之后,Bumble禁止发布枪支照片jv0+4a~SqtC]04U68

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Every time the app rolled out a feature, it got great press—and, at least once, violent threats from readers of neo-Nazi website the Daily Stormer.

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每次这款应用推出一项功能,都会受到媒体的广泛关注vaN-j.d_nwy。至少有一次,新纳粹网站《每日风暴报》(Daily Stormer)的读者发出了暴力威胁0S6jL0ts!TVkL^ol[

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As with the message-first feature, it's hard to tell if these policies or new platforms helped women.

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与“信息第一”的功能一样,很难说这些政策或新平台是否对女性有所帮助zmG4gZ3uRp~7.)

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download.jpg

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For example, Bumble announced Bizz in 2017 with a Wired UK cover and a dinner party in New York.

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例如,Bumble在2017年发布Bizz时,登上了《连线英国》(Wired UK)的封页,还在纽约举行了晚宴69qeCS|cugXfE.7[zs

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Kate Hudson and Karlie Kloss were there. Pop singer Fergie performed.

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凯特·哈德森和凯莉·克洛斯当时都在场,流行歌手黑眼豆豆主唱菲姬做了表演CJcF+%%T[%JP[S

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Wolfe Herd gave a speech about power lunches and old boys' clubs and how Bizz would give women agency over their jobs in the way Bumble had put them in charge of their relationships.

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沃尔夫·赫德发表了一篇关于权力午餐和老男孩校友俱乐部的演讲,以及Bizz将如何像Bumble让女性为自己的关系负责一样,为她们的工作提供代理5aO2n,h1eW.kMyN.]ccw

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On Instagram the company said, "We're challenging sexism in the workplace." But when I tried it, I couldn't figure out how it was challenging anything.

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在Instagram上,该公司表示:“我们正在挑战职场上的性别歧视|h~*3pD_,y。”但当我进行尝试时,我不知道它是如何挑战其它东西的94,v2fwf_wAE^5EWhQ0n

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For one thing, Bizz looked like a dating app; my face was more prominent than my professional credentials.

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首先,Bizz看起来像一个约会应用;我的脸比职业证书更显眼q5Ast+lrsiAvg&xw

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The people swiping right on my profile were overwhelmingly men whose careers had nothing to do with mine. One guy offered free Pilates classes.

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在我的个人资料上划过的人,绝大多数是那些与我的职业无关的人NoP5#A9ndp+m。有个人提供免费的普拉提课程,

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Another said he was a "celebrity manager" and that I should swipe left if I was "boring and easily intimidated."

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另一个说他是“明星经纪人”,如果我“令人厌烦而且容易被吓到”,我应该向左滑;

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A third wanted to "connect with people who have innovative and creative ideas" and also sell me on his restaurant-recommendation app.

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第三个人说想“与拥有创新、创意想法的人联系”,还想向我推销他的一款餐厅推荐应用HNR;|2]htkz#PPQ4

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A fourth said he ran his parents' family-owned business but wouldn't say what it was.

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第四个人说,他经营着父母的家族企业,但不愿透露是什么企业)QqFU0=#w0

重点讲解

1.roll out 展开;铺开

And after a couple of months, I'll roll out another new idea.

几个月之后,我将使用另一种新思维qwW*.t^=uWc

2.in charge of 负责;主管

He is in charge of the school work.

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3.figure out 想出;算出

They're trying to figure out the politics of this whole situation.

他们正试图弄明白整个情形背后的权术争斗w.Lk.=6-q@85ZTLr_Z;

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