Idiom:

Pull the plug ( stop doing something )

Hit the book：

Hyper focused

Unconventional

Rumbled

Deadline

Rocket

Coordinate

Make or break

"There were moments that were a bit depressing but you become so focused as a business owner that you don't notice it's nuts. You just become so hyper-focused you don't think maybe your version of unconventional is everyone else's crazy," Macaulay says.