演讲文本

Gamers don't sit around.
游戏玩家不是孤立的
Gamers are virtuosos at weaving a tight social fabric.
他们很擅长组建严密的社会结构
There's a lot of interesting research that shows
一项有趣的调查显示
that we like people better after we play a game with them,
我们更喜欢那些与我们一同玩游戏的人
even if they've beaten us badly.
即便是他们把我打败了，亦是如此
And the reason is, it takes a lot of trust
原因就是，
to play a game with someone.
在游戏过程中我们累积了信任
We trust that they will spend their time with us,
我们之所以信任，就是因为他们和我们花费同样的时间
that they will play by the same rules,
遵守同样的规则
value the same goal, they'll stay with the game until it's over.
拥有着共同的目标，我们将肩并肩作战（在一起）直至游戏结束
And so, playing a game together actually builds up
基于此，一同游戏的确可以建立
bonds and trust and cooperation.
默契、信任和协作
And we actually build stronger social relationships as a result.
进而，我们会建立一个更强健的社会关系网络
Blissful productivity. I love it.
幸福的生产力，我非常喜欢这个
You know there's a reason why the average World of Warcraft gamer
《魔兽世界》的玩家们平均花费
plays for 22 hours a week,
一周22小时，
kind of a half-time job.
就像一个兼职一样玩游戏是有原因的
It's because we know, when we're playing a game,
就是因为，当我们玩游戏的时候
that we're actually happier
相对于休闲或者逛街来说，
working hard than we are relaxing, or hanging out.
我们加倍努力的玩游戏会让我们更开心
We know that we are optimized, as human beings,
作为人类来说，
to do hard meaningful work.
我们更喜欢做那些虽然很难但是更有趣的事情（工作）
And gamers are willing to work hard
如果能够提供一个合适的任务给游戏玩家，
all the time, if they're given the right work.
他们就会一直不停地努力玩下去
Finally: epic meaning.
最后，是史诗的含义
Gamers love to be attached to awe-inspiring missions
游戏玩家喜欢依附在
to human planetary-scale stories.
那些关乎人类星际故事的威严任务里面
So, just one bit of trivia that helps put that into perspective:
你所做的任何一点点的琐事都会成为那个最终的美好愿景的一部分
So, you all know Wikipedia, biggest wiki in the world.
大家都听说过维基百科，全球最大的Wiki
Second biggest wiki in the world, with nearly 80,000 articles,
全球第二大的wiki，
is the World of Warcraft wiki.
就是《魔兽世界》wiki，里面大约有8万篇文章
Five million people use it every month.
每个月都有500万人在使用它
They have compiled more information about World of Warcraft
里面集合的有关《魔兽世界》的信息
on the Internet than any other
比网络上任何其他主题的信息
topic covered on any other wiki in the world.
都要多
They are building an epic story.
这就创造了一个史诗般的故事
They are building an epic knowledge resource
同时也创就了一个关于《魔兽世界》的
about the World of Warcraft.
如史诗般的巨大的知识资源
Okay, so these are four superpowers that add up to one thing:
这就是把那四种超能力集中到一件事情上的例子
Gamers are super-empowered, hopeful individuals.
游戏玩家们就是一个被高度授权、极具希望的群体
These are people who believe that they are individually capable
他们都认为
of changing the world.
自己具有改变世界的能力
And the only problem is that they believe
但问题是他们相信自己能改变的世界是
that they are capable of changing virtual worlds
虚拟世界，
and not the real world.
而不是现实世界
That's the problem that I'm trying to solve.
这正是我所努力去解决的难题
There's an economist named Edward Castronova.
有一位叫Edward Castronova的经济学家
His work is brilliant. He looks at why
他的工作非常卓越。
people are investing so much time and energy
他研究人们花费这么多时间、
and money in online worlds.
精力和金钱在网络游戏里面的原因
And he says, "We're witnessing what amounts
他说：“我们正在见证着大批的人
to no less than a mass exodus
沉溺于虚拟世界
to virtual worlds and online game environments."
和网络游戏当中”
And he's an economist. So, he's rational.
因为他是一位经济学家，所以他是理性的
And he says ...
他还说...
Not like me -- I'm a game designer; I'm exuberant.
不像我，我只是一个游戏设计师，我充满了活力
But he says
他还说，玩游戏变得更有意义
that this makes perfect sense,
因为游戏玩家在虚拟世界里得到了
because gamers can achieve more in online worlds than they can in real life.
比现实生活中更多的东西
They can have stronger social relationships
他们在游戏里可以拥有
in games than they can have in real life;
比现实生活中更好的社会关系
they get better feedback and feel more rewarded
玩家也可以获得比现实生活
in games than they do in real life.
中更好的回报以及成就感
So, he says for now it makes perfect sense
因此，他说对于游戏玩家而言，
for gamers to spend more time in virtual worlds than the real world.
花费更多的时间在虚拟空间中比现实社会里更有意义
Now, I also agree that that is rational, for now.
现在我依然觉得这很理性
But it is not, by any means, an optimal situation.
但是，无论如何，这不是最佳选项
We have to start making the real world more like a game.
我们不得不从现在开始把现实社会构建得像一个游戏
So, I take my inspiration from something that happened
因此，我从发生于2500年前的
2,500 years ago.
一些事情中获取灵感

视频及简介

演讲简介：

像《魔兽世界》这样的游戏，提供了一个让玩家在虚拟空间充当救世主的角色，并且同时激励这些玩家学习那些英雄们所具有的良好品质。那么我们能否利用这种机制去解决现实世界中的问题呢？Jane McGonigal说可以，并且给出了她的理由。