Speaker Four.
发言四
We're in a business where it really is true that you have to keep running even to stand still,
我们所处的行业需要你即使一直站着也得不停地奔跑，
and market research keeps showing us that customers expect more and more.
而且市场调研不断表明，顾客的期望值越来越高。
The workshop outline said it would cover ways to develop genuinely new products and services, which was exactly what we needed.
根据概要，研讨会将涵盖开发真正新产品和服务的方法，这正是我们所需要的。
And it has proved useful.
事实证明，它是有用的。
Now that I've put together a dedicated cross functional group to generate ideas and suggestions,
现在我已经成立了一个专门的跨职能小组来提出想法和建议，
I think we'll start to see some quality results coming through once they're ready to release their findings.
我想一旦他们公布，我们就会看到一些成果。
And that should give us the competitive edge we so badly need to gain, without the expense of hiring an agency or taking on new staff who we can not accommodate.
这应该会给我们带来亟需的竞争优势，而无需花钱聘请中介或无法适应的新员工。