ESL商务会议英语(MP3+字幕) 第9期
日期:2015-02-09 11:24

(单词翻译:单击)

听力文本如下:

Market research companies often ask focus groups for their opinions about new products or advertisements before they start selling or using them.

This company is using focus groups to learn why its sales are falling.

Alex says that in addition to coordinating the focus groups, Hannah has been helping the company identify its “target market” (target market), which is the group of people that a company wants to sell its product to, usually with the same sex, race, education, and economic status.

The target market for dolls is young girls, and the target market for paint might be people who own their homes.

Next, Alex says that on his “far right, the gentleman in the gray suit is Mr. Chris Banda.”

Being on the “far right” means that Chris is on Alex's right-hand side, but further away from him, not right next to him (because that's where Hannah is).

“Far” means distant, not near.

That's why we sometimes say that something is “far away,” meaning it isn't close to us.

Alex calls Chris a “gentleman,” which is a polite and respectful word for a man.

You have probably heard speeches that begin with “Ladies and gentlemen…” because that is a polite way to address the audience.

Alex says that Chris “has shown great flexibility and willingness.”

“Flexibility” (flexibility) is the ability to adapt or adjust quickly to changes or new situations.

Someone who knows that gas prices are going up and decides to use an electric car instead shows a lot of flexibility.

“Willingness” (willingness) means that someone is ready or prepared to do something.

For example, a person is more likely to get a job in international business if he or she has a willingness to travel a lot.

Chris has shown flexibility and willingness to adapt his product features to better meet the customers' needs.

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重点单词
  • willingnessn. 乐意,愿意
  • respectfuladj. 表示尊敬的,有礼貌的,谦恭的
  • statusn. 地位,身份,情形,状况
  • flexibilityn. 灵活性,柔韧性,适应性
  • identifyvt. 识别,认明,鉴定 vi. 认同,感同身受
  • addressn. 住址,致词,讲话,谈吐,(处理问题的)技巧 vt.
  • additionn. 增加,附加物,加法
  • adaptvt. 使适应,改编 vi. 适应,适合