KFC Not Advertising Chicken Tenders Because of Shortages
In an interview with Bloomberg, Kevin Hochman, president of KFC, said while the company currently has enough to supply demand, it isn't able to "aggressively promote" its chicken tenders on TV.
"In terms of advertising and promotion we're going to focus on things we have abundant quantities of," he said, adding that bone-in chicken is more readily available, per Bloomberg.
Chicken wings grew in popularity during the pandemic for both dine-in and take out customers. But diners are now staring down both price hikes and tight supplies.
Port delays and labor shortages have resulted in scarce supplies for a range of goods from computer chips to chlorine tablets.
As the pandemic has waned in the Mid-Atlantic States and more people feel safe eating out again, a sudden demand for crab has hit the market at the worst time. It’s driving up prices, and making it impossible for some restaurants to break even on their crab dishes. Many are turning to other types of seafood.