VOA常速英语(翻译+字幕+讲解):"世界最佳大米"称号有助柬埔寨出口大米
日期:2014-11-28 14:00

(单词翻译:单击)

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听力文本

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PHNOM PENH, CAMBODIA— For the third year in a row, Cambodia’s premier rice has been voted the world’s best at the World Rice Conference.

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The award, which it shares this year with Thailand, comes at a time when Cambodia is looking at rice exports as a way to increase incomes for its many impoverished subsistence farmers.

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Although Cambodia is a minnow in the world rice stakes, producing just 1 percent of global output in 2012, the award for its fragrant romduol varietal should help promote exports.

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The rice industry, though small-scale and inefficient, remains key to the economy. Most Cambodians survive in part by growing rice on small plots. Inefficiencies mean large amounts of unmilled rice -- known as paddy -- go to neighboring Thailand and Vietnam where they fetch a higher price.

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Sok Puthyvuth, the president of the Cambodia Rice Federation, which represents all players in the industry, said, “We need better seeds, we need a better collection process, we need better storage, we need better logistics, and also our exports need to brand Cambodian rice to be one of the top brands in the world.”

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Higher target

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The target is 1 million tons of milled rice exported by 2015. So far this year Cambodia has exported about 400,000 tons -- mostly to the European Union.

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Deputy Prime Minister Keat Chhon said a central tenet -- to boost farmers' incomes -- remains key to government efforts to improve the industry.

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“I want to emphasize that the purpose of the rice policy is to reduce poverty, to ensure people in rural areas earn more, and to reduce the development gap between rural and urban areas,” Chhon said.

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To help develop the industry, China is loaning $300 million to improve warehousing.

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Premium branding

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Yet longstanding problems remain, said exporter David Van, including the high cost of electricity and a lack of quality seedlings.

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Van also wants better branding for the award-winning rice, which currently is marketed as “Cambodian Jasmine Rice.” He said that name is too close to Thailand’s fragrant variety.

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“You need to differentiate your product from your competitor next door, otherwise you will keep on being compared automatically to what the next-door competitor is offering," Van said.

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"If you are talking about jasmine rice, we have a variety that has won consecutively the world’s best rice, which is the romduol. So maybe it is high time that we really develop a branding based on the romduol variety," he said.

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Challenges remain: Thailand’s rice stockpile has driven down prices, making it harder to compete; meantime countries like Myanmar also want to increase exports.

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But even if Cambodia doesn’t reach the million-ton target next year, its award-winning rice should appear on more plates around the world, lifting incomes for millers, exporters and its millions of impoverished farmers.

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词汇解释

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1.minnow n. [鱼] 鲦鱼(一种小淡水鱼)

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Throw out a minnow to catch a whale.
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2.logistics n. [军] 后勤;后勤学;物流

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The skills and logistics of getting such a big show on the road pose enormous practical problems.
这样的一个大型节目进行巡演在技术和后勤方面都会面临大量实际问题[F8-I8s3I8j(61^;~fDo

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3.stockpile n. 库存;积蓄 vt. 贮存;储蓄 vi. 积累;储备物资

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People are stockpiling food for the coming winter.
人们正在为即将到来的冬天大量储备食物pQ)e+h%5kftJj_!]*6Q

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内容解析

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1.You need to differentiate your product from your competitor next door,

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differentiate from 将…区别开来;与…不同,与…有区别:

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How are birds differentiated from animals?
怎样把鸟与动物区别开来?

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Its unusual nesting habits differentiate this bird from others.
这种鸟非同寻常的筑巢习惯是它区别于其他鸟的特征Ju@Nt!dJ-3VrqW;

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参考译文

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尽管柬埔寨在世界大米市场中占很小份额,2012年其产量只是全世界产量的1%,但该国romduol香米的称号将有助于促进出口|xfqe0QfeT4aJj&_kz4-

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柬埔寨的大米业尽管规模小,且效率不高,但对该国经济来说至关重要NFPPAz0OzVf]。大多数柬埔寨人要部分靠小块稻田生活,效率不高意味着大量稻谷未经脱壳,这样的稻米就进入邻国泰国和越南来卖个高价钱0^+a1x@orW;-P-Y18

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宋普西武是柬埔寨大米联合会主席,该联合国代表着整个稻米行业的从业者,他说,“我们需要更好的种子,需要更好的收割程序,需要更好的储存手段,还需要更好的物流,我们的出口产品也需要冠以柬埔寨大米的名号来成为全世界的顶级品牌KU58djcCN~x3jVQLP3。”

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其目标是到2015年出口100万吨脱壳大米,到今年为止,柬埔寨已经出口了大约40万吨,主要出口到欧洲&x+tWf3U*D|MG

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副总理吉春指出了核心原则,增加农民收入仍然是政府发展该行业的关键手段jF8ukRgbC7#xI2c)vg

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“我想强调的是,大米政策的目的是减少贫困,确保农村地区人民挣到更多钱,缩小城乡发展差距p23V!cp;*zt。”

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为帮助该行业,中国提供3亿美元的贷款来改善仓库Dfi#|I=QA6t@WBOQNJX

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但戴维·范说,长期问题仍然存在,包括电力高成本和缺少高质量的秧苗Tow~RZFN8)tr;ohyKG0T

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范还希望让获奖大米获得更好的品牌效应,目前该品种大米被成为“柬埔寨茉莉花大米”,他说这个名字和泰国的香米太相近[Isw3;TfT!b

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“我们需要将自己的产品与邻国竞争者的产品区分开来,否则消费者就会自动把我们的产品和邻国的产量做比较#RIe1)ay,VU#9cgV。”

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“谈到茉莉花大米,我们已经有了一直获得世界最佳大米称号的品种,也就是romduolDUt2N(K9#wzT(q1%dh。所以或许现在是时候来开发基于romduol品种的品牌了+W__YRw-[ty。”

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目前仍存在的挑战是,泰国的大米储备导致价格下跌,使得竞争越发困难,同时像缅甸这样的国家也希望增加出口uBOEscWo%-GEiar*_AB

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但即使柬埔寨明年未能实现出口目标,这个获奖大米品种将出现在全世界更多的餐桌上,并为磨工、出口商和该国的数百万贫困农民增加收入l,uIzSx~~^ulxR-x

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重点单词
  • varietyn. 多样,种类,杂耍
  • storagen. 贮藏,存储,保管,保管费,仓库,[计]存储器
  • globaladj. 全球性的,全世界的,球状的,全局的
  • inefficientadj. 无效率的,无能的,不称职的
  • ruraladj. 农村的
  • deputyadj. 代理的,副的 n. 代表,副手
  • enormousadj. 巨大的,庞大的
  • rown. 排,船游,吵闹 vt. 划船,成排 vi. 划船,
  • whalen. 鲸 vi. 捕鲸 v. 鞭打,打击,打败
  • competevi. 竞争,对抗,比赛