Seventeen:
17：
I usually enjoy seminars. It's a chance to get away from the office, and there's the opportunity to share experiences. I know these events aren't cheap, especially when the speaker's somebody well known. At this particular seminar I went to, the speaker was unknown so I was unsure how good it would be, but I found it really useful - it gave me new ideas on selling techniques, which I've already started using... with some success. So I'd say it was well worth the fee.

我通常喜欢参加研讨会。这是一次离开办公室的机会的机会，也是个分享经验的机会。我知道参加这些会议并不便宜，尤其是当演讲者是某位知名的人士的时候。有一次我去研讨会，演讲者并不知名，所以我并不清楚那次演讲有多好，但是我发现那次研讨会对我很有帮助-我学会了关于销售技巧的新方法，这些技巧我已经开始应用了，并已取得了一些成功。所以我认为这笔钱花得很值。

Eighteen:
18：
I think where we went wrong was in assuming that price is always the most important concern, and simply keeping our margins low. Clearly, by doing this we haven't managed to regain market share. Our marketing consultant has suggested that we change our strategy and give increased attention to other things which are very important to people, such as reliability- of quality and of delivery- even if it involves charging more.

我认为错误的地方在于，我们总是认为价格是最重要的事情，而且只是保持低的利润率。很明显，这样的做法没能使我们重新占领市场。我们的市场顾问已经建议我们改变策略，并且给予对人们很重要的其他事情更多的关注。比如可靠性、质量还有交货，即使这样做会收取更多的费用。