The volume, as I teased in the intro, is huge. I was amazed to see that people-- I do not own 19 pairs of shoes.
But apparently, the average person seems to. That's just an amazing number.
Yeah, well, the costs have come down quite a bit since you started buying shoes, so that helps.
And it's become more of a fashion item than fundamentals.
Yeah, for sure. So Joey, let me turn to you.
And thank you for joining us from the Bay Area this morning as we're talking. So I appreciate you getting an early jump on the day with us.
Let me just ask you simply how you would describe Allbirds and a little bit about what your goal is for the business, you and your partner.
Tim and I co-founded the business in 2015.
And when we did that, we had the view that we had a big leadership opportunity around doing things differently.
But at our fundamental core, we actually think about ourselves as a material innovation company.
And the reason we start there is because we know that the vast majority of the impact of carbon pollution and the effects of global warming from consumption is born on the materials that we sourced to make the products that we love.
We wanted to focus there, so we really focused-- and you called it natural materials, Mike.
I want to just expand that a little bit to say naturally derived materials because we're using things like biotechnology, and green chemistry, and a whole bunch of other really unique technologies to bring to bear amazing comfort and amazing performance to do this.
But at the core, material innovation, we happen to be selling shoes in apparel.
And we do this in the effort to make better things in a better way. That's our mission as a company. And let me just unpack that for one minute.
Better things means we are making the best products in the world.
So when you step into a pair of Wool Runners, into our running shoes, the Dashers, and the trail shoes, you're going to feel something unlock in your mind.
You're going to say, wow, this is incredible.
And when you use it for weeks and weeks, you're going to say, this is delivering on the promise. This is an amazing product.
The way we unlock that value is through this naturally derived innovation.
It's through sustainability that we unlock incredible comfort and incredible performance.
And so it's the mechanism or the means with how we get to make better products.
We want to play a role in contributing to the reversal of climate change.
And our volume of material and our impact on carbon pollution is going to be small.
But I think the leadership opportunity and what that can cascade into consumer products inside the footwear industry, outside of the footwear industry, rippling across lots of different industries can be seen really broad.
And I think that's what excites me most about the mission that we're on.