Second in terms of time, people in high-context cultures are considered to have what is called a polychronic attitude toward time.
Here "poly" means multiple and "chronic" means time.
What this means is that they believe people, things, events have their own time and there can't be a standard system of time for everything.
What this leads them to believe is that you can't emphasize punctuality. Things happen when they are supposed to happen.
So there's a different attitude toward time. There is no set standard of time. You can't control time. Everything has its own sense of time.
So it's a culture that pays little attention to time, to clock time.
Now, let's move on to low-context culture. A lower context culture is just the opposite.
A low-context culture is one in which the message, the event or the action is a separate entity, having meaning onto itself, regardless of the surroundings or the context.
That the message, the event, the action has meaning in itself.
So what this means in a low-context culture is that people pay more attention to the event itself rather than to the context which surrounds the event or the message.
For example, in terms of personal space again, there's more emphasis on individuality.
So the concept of privacy is very very important whereas before as I said in a high-context culture they might not even be concerned with privacy or personal space.
But in a low-context culture, there's a feeling that we each have our own personal space.
If you get too close, if you don't knock on doors before entering, that's an invasion of privacy; people feel violated.
There's a respect and desire for privacy, and you also see that people might pay less attention to body language because as I said the message is, the message is everything.
They are not going to worry about all the details around it. What you say is the important thing or what you do is the important thing.