日期:2019-07-10 09:44


Luxury brands continue to explore WeChat's many functions, from e-commerce to loyalty programs to chatbot possibilities, with the expressed goal to engage with over one billion WeChat users.
While many brands create one-off Mini Programs for special occasions like Valentine's Day or local exhibitions and events, the luxury powerhouse Louis Vuitton has built up strategic program to interact with the local consumers on a one-on-one basis.
Launched on June 14, their latest Mini Program is designed to educate consumers on the latest Louis Vuitton news and products.
First announced on their WeChat account, once clicked, users are greeted by an avatar holding a Louis Vuitton bag and a poker card, as a short introduction explains on what they can expect from this program.
By adding their name, date of birth, and phone number they can download a phone wallpaper of the cute avatar covered in various Louis Vuitton's logos, and preview the latest Louis Vuitton editorial content.
添加姓名、生日和电话号码后,用户可以下载可爱的带有不同LV logo的公仔壁纸,也可以预览最新的LV编辑内容。
Followers can read the content on a separate tab of the Mini Program, named the World of Louis Vuitton.


So far, the brand has posted four articles featuring various products besides handbags. In the first article, the brand explained the history of their signature print, Monogram, while other articles introduced products such as their waterproofed travel luggage line, Horizon Soft; their jewelry line, Star Blossom, with delicate monogram flowers and diamonds, and the popular menswear collection designed by the much-hyped designer Virgil Abloh.
目前,这个品牌已经发了四篇聚焦手提包之外的产品的文章。第一篇文章里,品牌解释了其经典印花款Monogram的历史,其他的文章则介绍了其他产品,比如防水旅行行李箱, Horizon Soft,他们的珠宝业,带有花卉字母图案和钻石的Horizon Soft珠宝系列,以及由大热的设计师Virgil Abloh设计的备受欢迎的男装系列
At the end of the editorial tab, followers can access another stand-alone Mini Program, featuring the addresses, opening hours, and the product categories of all LV retail stores.
Followers can also connect with a real-time customer service Mini Program, and by clicking the "about me" tab, they can find key information of the account, and instructions to subscribe to Louis Vuitton's WeChat account.

  • announced宣布的
  • designern. 设计者
  • luggagen. 行李
  • loyaltyn. 忠诚,忠心
  • blossomn. 花,开花,全盛期 vi. 开花,成长
  • separaten. 分开,抽印本 adj. 分开的,各自的,单独的 v
  • delicaten. 精美的东西 adj. 精美的,微妙的,美味的,纤细
  • previewn. 预审,查阅,预习,预告 vt. 事先查看,查阅,预
  • jewelryn. 珠宝,珠宝类
  • popularadj. 流行的,大众的,通俗的,受欢迎的