The Louvre museum in Paris set a new visitor record of 10.2 million in 2018. It marked a 25% rise in visitors over the previous year, beating the previous record of 9.7 million visitors in 2012.
The Louvre has managed to maintain its high numbers of young visitors -- more than 50% are under 30 -- and was helped by the success of Beyonce and Jay-Z's video for "Apeshit" last summer, which was shot in the museum and featured key works, including the "Mona Lisa" by Leonardo da Vinci, and Jacques-Louis David's masterpiece, "The Consecration of the Emperor Napoleon and the Coronation of Empress Josephine".
The video, viewed more than 150 million times online, was a great success and led the museum to create a special visitor guide based on the video.
"It's clear that 2018 was a remarkable year for the international reputation of the Louvre," the museum's director, Jean-Luc Martinez, told French radio.
"The Beyonce video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year."
The museum's success in 2018 was also helped by major exhibitions, in particular a spectacular retrospective of the 19th century artist Eugène Delacroix.