Beijing's Palace Museum has released a new range of creative and cultural souvenirs. They were quickly picked up by social media and generated intense interest online.

A micro blog with more than a million followers posted some of the pictures, and it has been reposted 18,473 times.
Instead of the conventional postcards and T-shirts, new products include accessories featuring Qing Dynasty (1644-1912) royal elements. Prices of these souvenirs range from 10 yuan ($1.63) to thousands of yuan.

Why are these souvenirs making a hit?